Director, Marketing AI Strategy

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Opportunity

Okta Marketing is seeking a visionary and pragmatic Director to lead our new AI-focused team. This is a unique opportunity to build and lead a small, high-impact team at the forefront of AI innovation in marketing. You will be responsible for creating and executing a strategy that leverages agentic AI and intelligent workflows to drive measurable productivity gains, optimize our operations, and elevate our marketing practices to the next level. This role reports to the VP, Global Demand Marketing and is the strategic liaison to the central Okta AI Hub.

What You’ll Do

• Strategy & Leadership: Define and own the overall AI innovation strategy for the marketing organization, aligning all initiatives with core business objectives and a three-year horizon for growth and maturation.
• Team Management: Lead and mentor a dedicated 5-person Marketing AI Spoke team, fostering a culture of rapid experimentation, iterative development, and operational excellence.
• Portfolio Management: Oversee the delivery of AI solutions within three key portfolios:
• Content & Knowledge: Centralize and automate content creation and knowledge management.
• Revenue & Growth Optimize key handoffs and repeatable processes within the marketing and sales funnel.
• Customer Experience: Orchestrate seamless, multi-channel customer journeys.
• Cross-Functional Collaboration: Partner directly with marketing strategy and operations leaders to identify high-impact opportunities, translate strategic goals into actionable AI initiatives, and ensure seamless integration of new AI agents and workflows into the existing technology stack.
• Governance & Enablement: Establish a clear prioritization and governance framework for all AI initiatives. Partner with the Enablement Lead to drive a culture of AI fluency and adoption across the marketing organization.
• Liaison to the Hub: Act as the primary interface with the central Okta AI Hub, ensuring all initiatives adhere to company-wide AI policies, security, and governance standards.
• Business Value & Reporting: Define key performance indicators (KPIs) and report on the business value delivered, focusing on productivity, efficiency, revenue impact, and content quality.

What You'll Bring

• Experience: A proven track record of leading and scaling technology, data, or product-focused teams within a marketing or sales operations context.
• Strategic Acumen: A thorough understanding of the B2B SaaS demand generation engine, with the ability to identify and prioritize AI applications that directly drive business growth.
• Technical Fluency: A strong understanding of modern AI concepts, including large language models (LLMs), agentic AI, and intelligent automation. You don't need to be a developer, but you must be able to understand technical concepts and their business implications.
• Collaboration: Excellent communication and stakeholder management skills with the ability to influence and build consensus across diverse teams.
• A "Human + AI" Philosophy: A belief that AI should augment human creativity and expertise, not replace it, with a commitment to a "human-in-the-loop" approach.

Why You'll Love This Role

You’ll be at the forefront of a major business transformation, with the opportunity to build a new function from the ground up and have a tangible impact on the entire marketing organization. This is a chance to move beyond theory and build practical, high-impact solutions that will define the future of marketing at Okta.

#LI-onsite Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

• Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
• Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Develops Talent: Developing people to meet both their career goals and the organization’s goals.
• Drives Results: Consistently achieving results, even under tough circumstances.
• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Below is the annual base salary range for candidates located in California. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $206,000—$309,000 USD

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $184,000—$276,000 USD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at .