Integrated Campaigns and Events - Marketing Program Manager - Santa Clara, CA or Dallas, TX - Hybrid

Description

At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations.

As a key member of the Growth Marketing team, you will be a self-starter who can work both independently and with a team, be self-motivated and encourage the same with your cross-functional business partners, be highly adaptable and flexible to change direction when needed and clearly communicate such change. You will be a decisive, handle multiple tasks, have excellent problem-solving skills, have strong business savvy, connect-the-dots, and display calmness and composure under stress or uncertainty. Additionally, you will have the ability to effectively interact with and relate to peers.

What you’ll do:

• Work in collaboration with the Corporate Events and Integrated Campaign Managers to support integrated campaigns and programs, corporate events and tradeshows, and special projects as assigned.

• Responsible for setting up and maintaining all operational elements of marketing campaigns and programs to support the business, troubleshooting as necessary with respective vendors.
• Work cross functionally to adhere to work-back schedules for promotions and communications specific to programs and events.
• Review programs and project deliverables via intake briefs and schedule scoping meetings as needed.
• Set up and maintain up-to-date project work plans and calendars and revise as appropriate to meet changing needs and requirements.
• Handle day-to-day operational aspects of the campaign and underlying projects, using weekly team meetings to coordinate.
• Work with the Integrated Campaign Managers to update a unified view of the global marketing portfolio of campaigns and programs and maintain an integrated marketing calendar/roadmap.
• Provide weekly status updates to program and project owners, as well as our execs.
• Assist in building and/or updating decks as needed to drive exec reviews and status updates.
• Coordinate and participate in corporate event planning meetings, take notes and actions items, send out information and status reports.
• Manage event timelines, resources, and processes.
• Support the full cycle of event logistics including but not limited to arranging for tradeshow services, freight, signage, demos, product displays, collateral, raffles, and other services/purchase as needed ensuring all are completed on time and within budget.
• Update and manage exhibitor resource centers including but not limited to company, speaking and product information, insurance, expo registration, hotel, social media, etc.
• Work directly or with 3rd party companies to secure venues for events.
• Coordinate event staffing, schedules and hotels.
• Update and maintain event specific information, reporting spreadsheets and websites.
• Work with vendors, e.g. exhibit house, promotional, printing, audio/visual, etc. to ensure timely, cost-effective execution.
• Prepare, pack and ship trade show and exposition materials.
• Participate in post-show reporting and evaluation.
• Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting. Manage a cadence of reporting, analytics, lead flow and monitor program performance with a focus on optimization and driving quality pipeline
• Work with finance and accounts payable from vendor onboarding through invoice payment and with legal department for contract review.
• Maintain expenses, process purchase orders, invoices and reconcile event and campaign related budget items, ensure department compliance with established standard policies and procedures.

What you’ve done:

• BA/BS in marketing or business, or comparable education/experience.
• 5+ years relevant experience.

Who you are:

• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• Organized, results driven; demonstrate track record of success in all key areas of responsibility.
• Excellent organizational, communication, presentation, and collaborative skills to work independently and in a team environment and manage projects with many moving parts.
• Initiative-taking and ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• Strong collaboration skills to interact with key stakeholders in the business groups, marketing, field and channel sales teams.
• Strong project management skills and ability to produce results on time and within budget.
• Excellent cross-functional collaboration with consensus-building and trust-building skills.
• Fast learner can understand new technologies and changes to processes.
• Flexible and able to shift strategies and tactics when required.
• Detail-oriented, well organized, efficient with time management.
• Familiarity with Salesforce, Marketo, Workfront, Monday.com, 6sense, Folloze, PowerPoint, Excel, and Word.
• Ability to travel on occasion.
• Resides within San Francisco Bay Area or Dallas, TX and is able to commute to the office.

As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to Know Your Rights: Workplace Discrimination is Illegal.

We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at (669) 240-2248.

If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).