Gap Inc. Manager, Media Effectiveness

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world.

We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.

About the Role

The Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling (MMM) program and broader marketing analytics efforts. In this position, you'll help manage model inputs, partner with external vendors, and interpret analytical outputs to inform marketing investment decisions. A core part of the role is ensuring teams have a holistic view of marketing effectiveness across methodologies. You'll collaborate closely with media, brand, finance, and data partners to keep our measurement frameworks accurate, actionable, and aligned with business needs. This is a collaborative, high visibility role that contributes directly to how we evaluate performance and optimize marketing spend.

What You'll Do

• Evaluate marketing effectiveness by interpreting Marketing Mix Model (MMM), Experiments, Attribution and other methodologies, delivering insights that quantify impact and guide long-term investment decisions.
• Partner with external vendors, agencies, and internal teams to contribute to model testing and calibration, reviewing validation, diagnostics, and back-testing to ensure the MMM remains accurate, stable, and aligned with business realities.
• Compile and analyze complex datasets from web analytics tools, media platforms, and internal systems to support ongoing performance evaluation, model inputs, and insight generation.
• Drive day-to-day marketing analytics ; coordinating data pipelines, supporting analytics processes, interpreting findings, and ensuring timely insight delivery and stakeholder alignment.
• Design data-driven solutions by partnering with stakeholders to clarify business needs and collaborating with the Marketing Effectiveness team on analytical approaches, scenario planning, and incrementality frameworks and translate analytical outputs into compelling narratives.
• Support executive engagement by preparing materials and synthesizing analytical findings into clear, actionable recommendations for senior leadership

Who You Are

• Subject Matter Expertise. You bring 4-7 years of analytics experience , with a strong foundation in data analysis, interpretation, and insight generation.
• MMM & Time-Series Fluent. You have hands-on experience with Marketing Mix Modeling and similar time-series approaches and can turn complex outputs into clear, actionable insights.
• Paid Media-Savvy. You understand paid media performance, ideally with experience in Programmatic and/or Paid Social , plus familiarity with Search, Affiliate, or Video.
• Technically Strong. You're proficient in SQL (required), comfortable working with large datasets, and a power user of Excel. Expertise with R or Python is a plus.
• Web Analytics Knowledgeable. You understand web analytics fundamentals and tools like Adobe Analytics .
• Clear Communicator. You excel at simplifying complexity, crafting compelling narratives, and presenting insights to both technical and non-technical audiences.
• Detail-Oriented & Strategic. You can dive into data quality and models while keeping sight of broader business objectives.
• Collaborative Influencer. You work well across teams, build strong relationships, and can influence stakeholders at all levels in a highly matrixed environment.
• Strong prioritization and stakeholder management. You can balance competing requests, set expectations, and guide teams toward the highest-impact analytical work.
• Adaptable & Resilient. You manage multiple priorities with ease, stay grounded amid ambiguity, and thrive in fast-moving environments.
• Curious & Growth-Minded. You're eager to learn, open to feedback, and motivated to continuously improve analytical approaches and processes.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $119,400 - $155,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.