Technical Product Manager - Advertising Measurement

Technical Product Manager - Can be based in Pleasanton CA or Dallas TX

If local to Pleasanton or Dallas, able to be onsite with the client 2-3 days a week.

Job Description:

This is a unique opportunity to join a high-visibility team and drive execution of the client’s omni-measurement, reporting and insights product capabilities. The product team plays a crucial role in developing innovative ad products and data-driven solutions that empower advertisers to reach millions of shoppers with highly targeted ads while enhancing the shopping experience. The ideal candidate will be based in Pleasanton, California, however we will consider exceptional remote candidates.

Main responsibilities

• Partner with engineering, data science, and technical design teams to launch

products that meet the needs of both advertisers and internal cross-functional

teams.

• Write clear product requirements

• Prioritize the product roadmap, managing near-term product delivery while

formulating a long-term product strategy to provide the most relevant measurement

to advertisers

• Analyze industry trends and industry standards, conduct competitive analysis, and

identify opportunities in advertising technology and retail media

• Navigate and solve problems within a complex matrix environment. Collaborate

with cross-functional teams to bring products to market and increase adoption

• Be an expert on the methodologies of measurement suite (search attribution,

Incrementality measurement) and communicate impact of new launches or

changes to data/methodology effectively

Requirements:

• Minimum of 5 years of experience in product management, leading ad-supported

media experiences within the tech, retail, entertainment, or social media industries

• Expert understanding of advertising measurement - standard media metrics,

statistical models, attribution, a/b testing and incrementality. Familiarity with

machine learning, predictive analytics and optimizations.

•Expertise in SQL, data visualization tools (e.g., Tableau, Power BI).

• Analytical and wired to consume large amounts of data and insights.

• Background in retail, retail media, media platforms, and/or ad tech data in areas of

advertising or marketing measurement, analytics, insights, and data science

• Strong communication, storytelling, and presentation skills.