Director of Retention & Lifecycle Remote

Our client, a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team!

About The Position
We’re looking for a hands-on operator to take full ownership of our retention and lifecycle
marketing engine across email, SMS, and subscription products. You’ll start by auditing
everything — no stone left unturned — and then either optimize it or rebuild it from the ground
up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention.
You’ll be responsible for creating and executing performance-driven campaigns, setting up
high-converting automations, improving CAC payback periods, and helping us increase the % of
revenue driven from owned channels.
You’ll also partner with the acquisition team to design post-click funnels that maximize every
paid lead and work closely with our data team to ensure clean, mapped customer journeys from
first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your
sleeves and driving the outcomes.

What you’ll do:
● Full-funnel retention and lifecycle strategy for all our product lines
● All email & SMS automations, flows, campaigns, segmentation, and deliverability
● Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction
journeys
● Conversion-optimized landing pages and funnel architecture in partnership with
acquisition
● Retention analytics & attribution — e.g., what flows, campaigns, and product types drive
actual repeat revenue
● LTV modeling, MRR reporting, cohort views, and CAC payback improvement
● Copy, offer, and experience testing — from subject lines to multi-step funnels
● Retention experimentation roadmap, backlog prioritization, test velocity and outcome
tracking
● Lifecycle tech stack ownership, vendor evaluation, performance improvement
● Data cleanliness and tracking — work closely with data engineering to ensure full-funnel
clarity
● Leveraging AI tools and automation to increase workflow efficiency, accelerate testing
cycles, and identify revenue-driving insights
● Improving and optimizing quiz-based lead funnels — ensuring segmentation,
personalization, and lifecycle logic are tightly integrated to convert and retain customers
effectively.

Your success will be measured by how these metrics improve:
● Email/SMS Revenue %
● LTV/CAC
● Returning Customer Revenue
● Subscriber Retention
● MRR Growth
The ideal candidate has:
● Are a hands-on executor, not just a strategist or manager
● Have strong experience in DTC retention marketing (email, SMS, subscriptions) —
ideally in health, beauty, or wellness
● Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
● Have built from scratch (or rebuild/optimized) retention systems before — and can
speak clearly to what worked
● Can identify system gaps fast, and drive solutions without needing step-by-step
guidance
● Love partnering with paid acquisition, data, and product to drive better funnel
performance
● Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive
smarter testing, creative, and insights
● Think in systems: flows, loops, attribution, journeys
● Want to be held accountable to impact, not output
● Write clearly, think critically, and default to action over endless planning

Tools You’ll Use
● Klaviyo, Postscript
● Skio, Recharge, Loop
● Google Sheets, Looker, Northbeam
● Shopify, GA4

Our Core Values and what we built our culture around:
● WE THINK BIG: We have a forward-thinking, growth mindset and always consider the
big picture in our decisions
● PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to
make data-informed decisions
● WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out
improvements or changes to achieve goals
● OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share
feedback with each other with radical candor and transparency
● CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we
work and challenging each other to bring new ways of thinking to the table
● PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other
to contribute to a positive team culture

Competitive Compensation and Benefits:
● Competitive compensation, including performance-based bonus
● Unlimited PTO
● Flexible schedule
● Healthcare (medical, dental & vision) fully covered
● Gym membership credit – your physical and mental health is super important
● Kindle/Audible credits – We really value lifelong learning and personal development
● Free Products!
● Paid maternity/paternity leave
● Work anywhere / remote job