Brand Marketing Coordinator

Brand Marketing Coordinator Location San Diego, CA : Description:

The Brand Marketing Coordinator is a dynamo who likes good clean fun. They will be responsible for coordinating brand marketing, PR, social media and communications for Soapy Joe's as we continue our fast-paced, high-growth trajectory. The Brand Marketing Coordinator is a skilled, self-motivated project coordinator who can multi-task. They will work on high-profile projects ranging from branding and retail promotions to social media to writing industry-leading content across a variety of platforms.

YOU ARE:

You are ambitious, energetic, and hands-on. Unconventional thinking with a meticulous attention to detail is your game. You live and breathe customer journey strategy , obsess over tying social media and PR to the sales funnel, and dream about award-winning content in your sleep. You are not afraid to take risks. You approach problems from a practical, solution-orientated mindset, seeking input from your peers, and then putting a plan in place. Crafting impactful customer experiences and authoring messages across a variety of platforms to key internal and external stakeholders excites you. You are self-motivated, innovative, and organized.

WHAT YOU'LL GET TO DO:

You will contribute to the business by coordinating brand marketing initiatives, internal and external communication for Soapy Joe's, and develop initiatives to build our social media and member community. Representing a positive public image both digitally, and in-person on Soapy Joe's behalf is key. You will work cross-functionally to deliver programs and communications that create a best-in-class standard that is fun, relevant, and meaningful. You'll be the go-to person in the execution of memorable customer experiences, content, , and more. Lastly, you will maintain, protect, and enhance the Soapy Joe's brand.

Additional Responsibilities:

• Support promotional strategy and initiatives to build the brand, drive sales, engage members, and reduce churn.
• Develop scalable programs, toolkits, and assets to support company growth initiatives.
• Coordinate campaigns across traditional and digital media: collateral, print advertising, direct mail, social media, email. Contribute to the creative process.
• Coordinate marketing activities and assets that support a multi-unit high-volume system.
• Coordinate merchandising and POP production relating to campaigns and new stores.
• Develop relevant corporate communication strategies befitting a growing, modern organization.
• Coordinate projects with external agency partners such as social media, PR, creative, etc.
• Write and create content for SEO, media, and website.
• Liaise with PR Agency and media to handle requests for interviews, statements, etc.
• Contribute and edit website content within a WordPress CMS environment.
• Create, edit, and proofread marketing materials in an omni-channel retail environment ranging from POP and sales materials to blog posts, brochures, emails, and advertisements, to multimedia scripts and more
• Maintain health of internal communication channels with Ops and HR, such as newsletter, intranet, and corporate calendar.
• Assist in communication of strategies or messages from senior leadership.
• Report on KPI performance for owned areas
• Prepare content for weekly, monthly, and quarterly meetings
• Owner of the monthly operating report
• Research media coverage, competitive landscape, and industry trends.
• Perform other duties, as assigned.

Requirements:

• BSc/BA in public relations, communications, marketing, business or relevant field
• 5-8 years-experience in a similar role with progressing responsibility
• Ability to manage multiple projects and prioritize deliverables in a demanding, fast-paced environment
• Excellent written and verbal communication skills.
• Experience in copywriting and editing
• Experience managing campaigns and creative
• Team-oriented and able to work in a collaborative environment
• Ability to work nights and weekends, is required

Physical

• Ability to remain in a stationary seated or standing position for various increments of time.
• Able to move about to access a variety of tools and office equipment.
• Able to consistently operate a computer or other electronic device.
• Must be able to communicate clearly through both verbal and written form.