Director, Marketing - Santa Monica, 90404

Director, Marketing - Santa Monica, 90404, United States of America

How we LEAD:

We are currently seeking an experienced Director, Marketing who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

How you’ll CREATE:

• Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
• Help guide and execute artist branding, creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing

Bring your VIBE:

• 6+ Years’ Experience, Marketing Director / Product Manager
• Experience working with record companies, artist management, talent agencies
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
• Social media savvy, with experience on platforms and understanding of associated data
• Strong skills in communication, presentation, writing, and able to work well cross-functionally
• Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase)
• Bachelor’s Degree