Social Media Director (San Diego County)

ATTENTION:

• IF YOU WISH TO APPLY FOR THIS POSITION, PLEASE EMAIL YOUR RESUME TO [email protected]. RESUMES SUBMITTED THROUGH LINKEDIN USING EASY APPLY WILL NOT BE CONSIDERED.
• THE POSITION IS HYBRID-ROMOTE. WE ARE ONLY VIEWING APPLICANTS WHO ARE BASED IN THE SAN DIEGO METRO AREA OR WILLING TO RELOCATE.

We’re an agency that works closely with our clients to build brands and create work that connects with people in a real way. Social is the heartbeat of that connection—it is the frontline where brands live, breathe, and are judged in real-time. In a world of infinite scrolling, social isn't just a platform for content; it’s where brand loyalty is won or lost in seconds. We believe that to be relevant, a brand must not only show up consistently but lead the conversation with craft, speed, and strategic intent.

We are looking for a Social Media Director / Head of Social to lead our agency’s social vision. This is a high-impact role for a self-starter who can bridge the gap between high-level brand strategy and breakthrough creative execution. You won’t just be managing channels; you will be evolving our brands for the modern social landscape while growing Vitro’s social capabilities and revenue.

The Role

Strategic Leadership

• Define the Ecosystem: Determine the role of social within broader brand and campaign ecosystems, ensuring social thinking is integrated from the start, not tacked on at the end.
• Develop Core Strategies: Build robust social strategies (tone of voice, POV, channel strategy, and content pillars) that align with business objectives and communication plans.
• Thought Leadership: Act as the agency’s subject matter expert on the evolving social landscape, new platforms, and emerging trends.

Creative Direction & Production

• Own the Output: High-level oversight of the social production process, ensuring all creative is breakthrough, on-brand, and optimized for platform-native consumption (TikTok, Reels, etc.).
• Briefing & Ideation: Translate strategy into sharp, focused briefs. Work closely with creatives to provide actionable feedback and participate in the ideation process.
• Craft & Quality: Maintain a high bar for voice, tone, and visual craft across all channels, ensuring content can come to life within budgets and timeframes.

Performance & Client Leadership

• Drive Growth: Be the face of Vitro’s social capabilities, building strong client relationships and identifying opportunities to grow social business with current and prospective partners.
• Insight-Led Optimization: Oversee social listening and performance reporting. Move beyond data dumps to deliver insightful analysis that informs future creative and strategic pivots.

Team Management

• Lead & Mentor: Manage and develop a team of social media managers and community managers, fostering a culture of accountability and high standards.
• Operational Excellence: Oversee workflows across briefs, content calendars, and final delivery to ensure everything runs smoothly.

Qualifications

• Experience: 10+ years in social or integrated roles, with significant experience in an agency environment.
• Strategic & Creative Hybrid: A proven ability to lead both the thinking (strategy) and the doing (creative direction/production).
• Platform Mastery: Hands-on, intimate knowledge of all major platforms (TikTok, Instagram, Pinterest, etc.) and a deep understanding of platform-native content.
• Presentation Skills: Ability to build high-quality decks and present confidently to C-suite clients.
• The Juggler Mentality: Native ability to manage multiple accounts and fast-moving projects without losing sight of the details.