Senior Director, Marketing HCP, Primary Biliary Cholangitis (PBC) (Foster City)

Senior Director, Marketing HCP, Primary Biliary Cholangitis (PBC) page is loaded

Senior Director, Marketing HCP, Primary Biliary Cholangitis (PBC)

Apply remote type Onsite Required locations United States - California - Foster City time type Full time posted on Posted Yesterday job requisition id R0046681

At Gilead, were creating a healthier world for all people. For more than 35 years, weve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and were looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

The Senior Director of HCP Marketing, Primary Biliary Cholangitis (PBC), will lead the Healthcare Professional (HCP) strategy and execution of Gileads Primary Biliary Cholangitis (PBC) business. This key leadership role will ensure the success of the PBC business today, and prepare for an evolving future market including competitive readiness for new entrants and development of the strategy and plan for a new indication. This role will report to the Executive Director of Marketing.

Essential Duties and Job Functions:

• Oversee the development and implementation of strategic and tactical promotional plans for HCPs
• Develop the PBC Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
• Lead competitive readiness planning to understand the evolving PBC market & prepare for future market entrants
• Lead launch readiness strategy and tactical planning for potential new indication.
• Distill market research findings into insights that support the strategy, messaging, and execution. Coordinate with the market insights team to set the future direction for insight generation
• Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross functional colleagues.
• Cultivate customer relationships with thought leaders, key customers, and professional organizations
• Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.
• Manage HCP marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation. Work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures
• Overseesall agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs
• Closely manages HCP promotions budget and prioritizes execution effectively

Competencies:

• Experienced HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
• Strategic and analytical thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices
• Deep expertise in developing pharmaceutical brand strategy and implementing a plan of action, as well as demonstrated ability to develop HCP targeting strategy and drive activation.
• Excellent leadership skills with proven ability to lead change, and directly manage and mentor others are required. This includes training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.
• Interpersonal skills with ability to cross-functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results
• Demonstrated track record of successful pharma/biotech marketing
• Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making
• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.
• Superior project management skills and effective at directing and overseeing multiple projects/priorities
• Experience with complex budget management
• Experience successfully developing external relationships leading to brand advocacy
• Strong product launch experience and experience in competitive markets required.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

Basic Qualifications:

Bachelor's Degree and Fourteen years of Experience

OR

Masters' Degree and Twelve years of Experience

OR

Ph.D. and Twelve years of Experience

Preferred Qualifications:

• MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred.
• Healthcare professional promotional expertise in prior roles is required.
• Prior people management experience is required with the desired sales leadership experience.
• An extensive understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials, experience, or exposure to Gilead franchises is preferred.
• Firm command of financial management, expense budget forecasting, and tracking required.
• Prior relevant therapeutic area experience: rare disease, liver, or immunology preferred.
• US launch experience in a competitive market space preferred.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is: $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex , age, sexual orientation, physical or mental disability,genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.

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