Associate Director, eCommerce

Job Title: Associate Director, eCommerce

Salary : $110,000 - $120,000

Department: Digital

Manager: VP, Digital

Who We Are

Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

Overview

We are looking for an experienced, data-driven Associate Director of eCommerce to lead the strategy, execution, and optimization of our global direct-to-consumer business. This role will own the end-to-end website journey, drive conversion rate optimization and deliver actionable insights through website analytics. Partnering closely with growth marketing, creative, and digital product team, this position will deliver a seamless, high-performing customer experience. The ideal candidate is a strategic thinker who thrives at the intersection of creativity and performance analysis and is motivated by a fast-paced, growth-oriented environment.

What You’ll Do

• Spearhead global DTC strategy driving growth across categories, launches, and seasonal campaigns. Ensure alignment with brand and business priorities. Contribute to revenue forecasting, budgeting, and identifying risks and growth opportunities.
  
  
• Oversee the full site experience on Shopify Plus, including merchandising, content, product catalog, promotions, and operations processes to create a best-in-class experience across all devices. Lead initiatives to optimize performance and scalability with support from eCommerce Coordinator.
  
  
• Lead conversion rate optimization through the development of a robust A/B testing and UX experiment roadmap to continuously optimize conversion rates, average order value, and retention. You’ll be responsible for optimizing the full customer journey — from navigation and product discovery to PDPs, quizzes, cart, checkout, and post-purchase experience.
  
  
• Own reporting, optimization, and analysis of all eCommerce KPIs — including conversion, revenue, traffic, AOV, and customer behavior using GA4, Shopify analytics and other tools to deliver insights and guide strategy.
  
  
• Lead eCommerce execution for product launches, promotional events, and brand campaigns ensuring flawless execution and data-driven post-launch analysis.
  
  
• Collaborate with cross-functional teams to align eCommerce strategy, content, and campaigns with broader business goals and brand storytelling.
  
  
• Stay ahead of eCommerce trends, platform updates, and competitor strategies to innovate and enhance the DTC experience.

What We’re Looking For

• 7+ years of DTC eCommerce experience, ideally within the beauty, fashion, or lifestyle space and at a global scale.
  
  
• Hands-on experience managing a Shopify/Shopify Plus site, including merchandising, catalog management, promotions, and third-party integrations.
  
  
• Proven success in conversion rate optimization and A/B testing, with experience developing and managing testing roadmaps in a growth-oriented business.
  
  
• Advanced working knowledge of web analytics platforms — especially GA4 and Shopify analytics — with the ability to turn data into clear, actionable strategies.
  
  
• Comfortable speaking the language of eCommerce KPIs and performance benchmarks; highly fluent in interpreting data to drive decisions.
  
  
• Data-driven, detail-oriented, and highly organized, with excellent communication and project management skills. Familiarity with project management tools (Asana, Wrike, etc.) a plus.
  
  
• Proactive, adaptable, and resourceful in a fast-paced, dynamic environment.
  
  
• Familiarity with AI and automation tools for eCommerce, with an interest in leveraging new technology to improve performance and efficiency.

What We Expect

• At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.
• You’re a self-starter who possesses an entrepreneurial spirit.
• You thrive in a fast-paced, agile environment.
• You are a team player who approaches solutions from a place of curiosity and positivity.

• We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.

Our Pillars

ART: We are a creative collective that believes art has the power to shape the future.

SCIENCE: We unlock innovation using science and artistry.

KINDNESS: We are a collective community: universal, inclusive and non-binary.

What We Offer

• Medical, Dental, & Vision Insurance
• Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents
• Flexible time-off policies
• Cell phone stipend
• 401(k)

• Equity
• Life Insurance
• FunHaus Event

Everyone is welcome in our HAUS

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.