Design Lead, ChatGPT.com

About the team

We’re the team behind ChatGPT.com , where millions of people discover, explore, and use AI every day. Our mission is to make ChatGPT as useful and approachable as possible—whether someone is trying it for the first time or returning daily. We work at the intersection of product, growth, and brand, shaping how the world understands and engages with ChatGPT.

About the role

We’re looking for a Design Lead to own the design vision and execution for ChatGPT.com . This role is critical in shaping how people and businesses discover ChatGPT online—designing pages that attract new users, explain the product’s value, and convert visitors into engaged customers. You’ll partner closely with content strategy, marketing, and engineering to create user journeys that speak to both consumers and business decision-makers. You’ll balance storytelling with clarity, usability, and performance, building scalable design systems and testing new growth surfaces to accelerate adoption.

What you'll do in this role:

• Own the end-to-end design of ChatGPT.com , from top-of-funnel landing pages to product education and B2B decision-maker content.

• Partner with content strategy to develop cohesive web experiences that explain ChatGPT’s value for individuals, teams, and enterprises.

• Design growth-focused landing pages optimized for traffic acquisition, conversion, and SEO.

• Translate complex product capabilities into clear, intuitive visual narratives for business audiences.

• Develop and maintain scalable design systems, page templates, and reusable components.

• Collaborate with engineering to ensure designs are built with high fidelity, performance, and accessibility.

• Leverage analytics, user research, and A/B testing to inform design iterations and measure impact.

• Explore and prototype new UX patterns and web experiences to improve engagement and conversion across audiences.
  

You might thrive in this role if:

• You have 6–10+ years of experience designing for high-growth consumer and/or B2B web experiences.

• You’ve designed websites where growth, funnel performance, and user acquisition were central to success.

• You understand the nuances of designing for multiple audiences—balancing consumer storytelling with B2B clarity and decision-making.

• You’re fluent in modern design tools (e.g., Figma) and comfortable working in close partnership with engineers.

• You care deeply about usability, hierarchy, and clarity, and know how to use design to simplify complex ideas.

• You thrive at the intersection of brand, growth, and product—building beautiful but conversion-minded designs.

• You’re excited to run experiments, learn from data, and quickly iterate on web experiences.

• Bonus: experience with enterprise marketing websites, motion/interaction design, or designing internationalized/global web properties.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement .

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form . No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link .

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$240K – $295K + Offers Equity