Database Marketing Campaign Manager

Database Marketing Campaign Manager Location Roseville, CA (Stoneridge area) :

Adventist Health is ranked #10 in Becker's list of the largest nonprofit hospital systems in the U.S. We are the largest company headquartered and sixth largest employer in Roseville, California. Our corporate headquarters have been located at a desirable location on Douglas Boulevard since 1984. To accommodate our growing services, we are creating a new campus that will not only bring our workforce of nearly 900 people together in one location, but also facilitate a deeper connection with our Roseville neighbors and community.

Job Summary:

Designs, implements and optimizes multi-channel marketing programs (email, print, text, social media, display, etc.) to build awareness and positive brand sentiment. Implements customer relationship marketing system and oversees database integrity. Works closely with digital, creative and internal marketing functions to shape and optimize automated multi-channel marketing campaigns. Serves as the customer relationship management liaison to the markets.

Job Requirements:

Education and Work Experience:

• Associate's/Technical Degree or equivalent combination of education/related experience: Required
• Bachelor's Degree: Preferred
• Five years' marketing experience: Preferred
• Three years' project management experience: Preferred
• Salesforce Marketing Cloud experience: Preferred

Essential Functions:

• Manages campaigns from start to finish, ensuring that they are in-line with brand standards, company goals and target objectives. Provides timely status reports and post-campaign analysis while continually optimizing campaigns.
• Develops marketing automation workflows, dashboards, lead generation, nurturing, propensity modeling, precision marketing and audience segmentation.
• Manages database integration and leverages marketing data for greater campaign effectiveness.
• Serves as the customer relationship management liaison to the markets.
• Performs other job-related duties as assigned.

Organizational Requirements:

Adventist Health is committed to the safety and wellbeing of our associates and patients. Therefore, we require that all associates receive all required vaccinations, including, but not limited to, measles, mumps, flu (based on the seasonal availability of the flu vaccine typically during October-March each year), COVID-19 vaccine (required in CA, HI and OR) etc., as a condition of employment, and annually thereafter. Medical and religious exemptions may apply.