Commercial & Industrial Sales Representative

Kristy Cuthbert Recruitment
Santa Clara, CA
Commercial & Industrial Sales Representative - Outside Sales

Location - Santa Clara CA (including San Jose and Silicon Valley)

**This role has a competitive base plus uncapped bonus, company car and gas card**

Company Overview: Â Culligan is a global leader in water treatment solutions, committed to providing innovative, high-quality products and services to meet the water needs of commercial and industrial customers. With a focus on sustainability, Culligan offers comprehensive water treatment solutions that help businesses improve efficiency, reduce costs, and ensure compliance with industry standards.

Job Summary:  The Commercial & Industrial Sales Representative will be responsible for developing and executing sales strategies to drive the growth of Culligan’s commercial and industrial water treatment solutions. This role requires a proactive, results-oriented individual who can identify and secure new business opportunities while maintaining and growing existing customer relationships.

Key Responsibilities:

  • Business Development: Â Identify and target potential commercial and industrial customers in the region, with a focus on industries such as manufacturing, food and beverage, healthcare, and hospitality.
  • Sales Strategy:  Develop and implement effective sales strategies to achieve sales targets and expand Culligan’s market share in the commercial and industrial sectors.
  • Customer Relationship Management: Â Build and maintain strong, long-lasting customer relationships by understanding their specific water treatment needs and providing tailored solutions.
  • Technical Expertise: Â Work closely with engineering and technical teams to ensure the correct design and implementation of water treatment systems that meet customer requirements.
  • Proposal Development: Â Prepare and present detailed proposals, including pricing, product specifications, and timelines, to prospective customers.
  • Market Analysis: Â Conduct market research to stay informed about industry trends, competitive landscape, and potential growth opportunities.
  • Collaboration: Â Collaborate with internal teams, including marketing, service, and operations, to ensure customer satisfaction and successful project execution.
  • Reporting: Â Maintain accurate records of sales activities, customer interactions, and sales pipeline in the CRM system. Provide regular updates to management on sales performance and market conditions.

Qualifications:

  • Experience: Â Minimum of 3-5 years of experience in B2B sales, preferably in the water treatment industry or a related technical field selling into commercial and industrial customers - preferably selling technical products or capital equipment etc.
  • Education:  Bachelor’s degree in business, Engineering, or a related field preferred.
  • Technical Knowledge: Â Strong understanding of water treatment processes, systems, and technologies used in commercial and industrial applications.
  • Communication Skills: Â Excellent verbal and written communication skills, with the ability to present complex technical information clearly and persuasively.
  • Sales Skills: Â Proven track record of achieving sales targets and closing deals in a competitive market.
  • Problem-Solving: Â Ability to assess customer needs and develop effective solutions that address their specific challenges.
  • Travel: Â Willingness to travel within the designated sales territory as needed.

Benefits:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • Company car, gas card.
  • Professional development and training opportunities.
  • Opportunity to work with a market leader in water treatment solutions.

Equal Opportunity Statement: Â Decisions and criteria governing the employment relationship with all employees at Culligan by WaterCo are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender expression, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.

Culligan by WaterCo is an Equal Opportunity Employer.

Posted 2026-04-09

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