Marketing Manager

ESSENTIAL DUTIES

• Develop and execute comprehensive marketing strategies in collaboration with Practice Group Leaders, attorneys, and the Marketing Director, with emphasis on brand awareness, relationship building, and lead generation.

• Assist in managing the Marketing Department, including supervising staff, delegating assignments, and evaluating performance as needed.

• Oversee digital and traditional marketing channels, including email campaigns, website content and optimization, social media, print collateral, webinars, and in-person events, ensuring alignment with the firm’s brand standards.

• Conceptualize, plan, and implement marketing programs designed to enhance brand recognition and generate new business opportunities.

• Manage marketing campaigns from development through execution, tracking performance metrics and adjusting strategies to meet objectives.

• Conduct market research to monitor industry trends, competitive positioning, and client insights to inform strategic planning.

• Collaborate cross-functionally with internal departments and attorney practice groups to drive integrated marketing initiatives.

• Leverage marketing technology platforms, automation tools, and analytics systems to optimize performance and improve outcomes.

• Prepare reports and analyze performance data to evaluate department effectiveness and refine marketing strategies for continuous improvement.

• Perform additional duties as assigned to meet evolving business needs.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field required.

• Minimum of 7 years of marketing experience, with demonstrated focus on strategy development, brand awareness, relationship building, and lead generation.

• Proven ability to translate client needs and firm capabilities into effective marketing programs and campaigns.

• Strong project management and team collaboration skills.

• Demonstrated success developing and executing data-driven marketing strategies.

• Advanced analytical skills and proficiency with marketing analytics and automation tools.

• Excellent written and verbal communication skills.

• Creative, innovative thinker with strong problem-solving abilities.

• Highly organized with the ability to manage multiple concurrent projects in a fast-paced environment.

• Prior experience within the legal industry preferred.

PHYSICAL & WORK ENVIRONMENT REQUIREMENTS

• Regular on-site attendance required; this is a fully in-office position and is not eligible for remote or hybrid work.

• Ability to lift and carry items up to 25 pounds, including office supplies and materials.

• Frequent walking, standing, bending, and movement throughout the office environment.

• Prolonged periods of sitting while performing computer-based tasks.

• Extended use of computers and standard office equipment, including printers, copiers, scanners, and multi-line phone systems.

BENEFITS

• Competitive compensation package

• Comprehensive benefits program

• Professional development opportunities

• Collaborative and growth-oriented work environment