Director of Marketing & Public Relations

JOB SUMMARY

Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.

CANDIDATE PROFILE

Education and Experience

• 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area

OR

• 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area

CORE WORK ACTIVITIES

Leading Marketing Team

• Directs the activities and monitor the performance of the Marketing staff.

• Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.

• Directs the marketing team in producing marketing materials for all revenue opportunities as needed.

• Supervises website development and updates for the property.

Maximizing Revenue

• Directs all marketing initiatives, projects and collateral production to ensure that sales and marketing objectives are achieved and that revenue opportunities are maximized.

• Prepares and administers the departmental budget.

• Develops marketing tools such as brochures, videos, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services.

• Develops the internal cross-promotional marketing materials to maximize property wide revenue opportunities.

Managing and Conducting Human Resources Activities

• Interviews, selects and trains employees.

• Directs the work of employees.

• Sets and adjusts employees’ rates of pay and hours of work.

• Handles employee complaints and executes disciplinary action as needed.

• Evaluates employee’s productivity and efficiency for the purpose of recommending promotions or other changes in status.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

Why have less when you can have MORE — all under one roof? Rooted in our expertise and leadership in meetings and experiences, Gaylord Hotels intentionally deliver environments, services and programming that bring people together in an extraordinary way. The heart of our brand are STARs, who are creative, entrepreneurial and dedicated to providing thoughtful, big-hearted service to guests. At Gaylord, we provide STARs with opportunities well beyond that of a traditional hotel—offering you endless career opportunities, the extras, and MORE. In joining Gaylord, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.