Senior Brand Communications Manager

: Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Brand Communications team is seeking a Senior Manager to elevate and amplify Adobe's brand messaging and narratives. This individual will have a strong understanding and passion for the technology industry, with proven ability driving visual storytelling and narratives across a variety of communications mediums for internal and external audiences. They will partner closely with Adobe GMO and BU organizations to lead multi-platform communications programs telling the overall Adobe brand story and the impact it has on the industries, cultures, and people it transforms.What you'll Do This role will be responsible for building, managing, and externally positioning brand communications strategies in partnership with the overall Adobe Communications team and brand marketing function.Identify new trends, movements, communities and platforms that the Adobe brand needs to have a presence, be a part of and/or partner with.Drive thought leadership and content development to advance Adobe's brand narrative and awareness among key audiences including business professionals and communicators, and marketing professionals.Leverage strong writing and creative storytelling skills to create content for a variety of mediums: bylines, op-eds, media soundbites, standout social media content, executive speech writing and presentations and employee communications.Serve as the program manager for key internal and external communications moments to support Adobe's Global Marketing Organization, including preparing messaging and slides for employee meetings and internal initiatives, as well as events, conferences, and more.Work effectively with global marketing collaborators and BU partners to understand subject matter areas and craft narratives for different engagements; work closely with Adobe's PR teams to coordinate media engagement and strategy; Adobe's Employee Communications team to drive internal communications, and Adobe's design team to create visual stories.Experiences to succeed: B.A./B.S. degree or equivalent experience in public relations, communications, journalism, marketing or related field10+ years of communications experience working to develop, build, and grow overall brand presence and narrative.Exceptional writing/editing and storytelling skills.Strong media strategy skills.Consistent track record of successfully building communications programs among industry leaders, press, bloggers, and influencers.Broad business understanding, strong analytical abilities and critical, creative problem solver.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 - $210,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices: California: Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado: Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts: Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.