Wine Club and E-Commerce Manager

Job Description:

Wine Club & E-Commerce Manager
Laetitia Vineyards & Winery — Arroyo Grande, California
At Laetitia, meaning joy and happiness, we believe these values should permeate every aspect of our business, from our culture and team to every guest experience. Rooted in a passion for exceptional wine, legacy, and our stunning California Central Coast estate, we value collaboration, sustainable practices, and community involvement. This position offers the opportunity to shape two core sales channels in our business, contribute to our ongoing commitment to excellence, and create lasting connections with our guests. This role is responsive for driving Wine Club member acquisition, retention and engagement while optimizing the winery’s e-commerce experience to increase revenue and customer lifetime value.

Key Responsibilities
Wine Club Strategy and Operations
• Oversee all aspects of Wine Club operations, delivering exceptional member experience
• Develop and execute strategies to increase acquisition, retention and lifetime value
• Partner with DTC Management team on short- and long-term growth initiatives
• Develop outbound sale campaigns (including phone outreach) to optimize club performance and conversion

E-Commerce and Digital Experience
• Oversee and optimize the winery’s e-commerce platform to drive conversion, AOV and revenue growth
• Manage ongoing website maintenance, ensuring a seamless user-friendly, and on brand experience.
• Ensure full compliance with DTC shipping regulations, leveraging ShipCompliant

Content Creation
• Develop and manage engaging email marketing campaigns that support wine club, e-commerce and event goals
• Ensure brand consistency and elevated storytelling
• Support seasonal campaigns, product launches and club communication with compelling content.

Data Management and Analytics
• Manage and optimize systems including Commerce7 to track performance and customer behaviors
• Analyze and report on insights, adjust strategies to improve results
• Leverage data to inform campaigns, segmentation and overall business performance

Leadership, Team Development and Collaboration
• Set performance expectations, providing coaching to promote professional growth
• Cultivate a positive, collaborative team culture, recognizing achievements
• Partner with tasting room team to drive Wine Club sign-ups and engagement
• Ensure alignment between in-person and digital guest experiences
• Support staff training and incentive program to promote club growth.

Qualifications
Experience:
• 3+ years of experience managing Wine Clubs, e-commerce or subscriptions programs in wine, hospitality or related industries
• Proven success in driving customer retention, online sales and revenue growth
• Strong Leadership and team management experience
• Hands on experience with Commerce7
• Strong content creation and digital marketing experience
• Excellent communication and organization are a must
• Passionate, team player, with a can-do attitude
Additional Requirements
• Responsible Beverage Certification (or ability to obtain)
• Skilled in Microsoft Office Suite, including Excel, Word, Outlook, Commerce7 and Ship Compliant a plus
• Availability to work occasional weekends, holidays, and evenings.
• Ability to lift and carry 50lbs
• This is an onsite position with the need for the occasional weekend and evening.
Benefits
• Comprehensive health insurance options (medical, dental, and vision)
• Paid Time Off (Holidays, Vacation, and Sick)
• Employee Discount
Compensation
• Base Salary: $75,000 – $80,000, based on experience
• Highly competitive bonus available based on performance-based metrics

Equal Opportunity Employer Statement
Laetitia Vineyard and Winery is an Equal Opportunity Employer and is committed to providing equal opportunity. We do not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation, and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status.

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