Marketing & Growth Operations Manager

Job type: Full Time · Department: Marketing - 316 · Work type: Hybrid · USD 135,000-165,000 / year

San Francisco, California, United States; New York, New York, United States

Job details

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are

Bold, Authentic, Purposeful and Inspired

Our People are not

Perfect, Traditional, Complacent or Cautious

About the Role

As the Marketing & Growth Operations Manager, you will be the architect of our next-generation go-to-market engine. We are transitioning to a sophisticated ABM-led powerhouse, and we need a visionary operator to lead a complete "ground-up" rebuild of our MarTech stack. You will leverage AI agents to eliminate manual toil and build the intent-capture framework that identifies our next big partners before they even find us.

What You’ll Do

• Architecture & Migration: Lead a "ground-up" rebuild of our MarTech stack (CRM, Marketing Automation, and Enrichment layers). You will own the migration strategy, data mapping, and systems integration to ensure our infrastructure can support 10x scale without breaking.

• AI Orchestration: Beyond simple automation, you will architect and deploy AI agents to handle top-of-funnel research, autonomously clean incoming lead data, and draft hyper-personalized outbound snippets for the sales team, significantly reducing manual rep toil.

• Intent-Capture Framework: Design and manage our "Early Warning System" by aggregating first-party web signals and third-party intent data (e.g., 6sense, G2, Bombora). You will build the logic that converts "anonymous spikes" into actionable, prioritized account lists for our Sales and BDR teams.

• ABM & Growth Engine: Partner with Marketing and Sales to operationalize the "Double Funnel." You will build the account-to-lead matching logic and the automated "Plays" that trigger when a target account moves from the "Awareness" to "Consideration" stage.

• Lead Flow & Lifecycle Management: Own the "Traffic Control" of our funnel. You will optimize the lead-routing engine to ensure ]]>