Senior/ Marketing Manager, Lifecycle and CRM

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.Growth Marketing at Replit owns user acquisition, free-to-paid conversion, and the lifecycle communications layer of the post-signup customer journey across consumer and business audiences. The team operates as the engine that turns Replit's large base of individual developers into paid subscribers and enterprise customers, supported by an AI-forward marketing stack designed for speed, personalization, and continuous experimentation.RoleThe Senior Marketing Manager, Lifecycle and CRM is responsible for building and owning Replit's customer communications across the full user journey. This is the founding lifecycle marketing hire and serves as the platform owner for lifecycle marketing across both consumer and enterprise segments, ensuring users receive coherent messaging as they move from free individual developer to paid subscriber to enterprise account.Reporting to the Head of Growth Marketing, this role works closely with Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering teams.ResponsibilitiesOwn omni-channel lifecycle marketing strategy and execution across email, push, and in-app messaging for both B2C and B2B audiencesDrive product-led onboarding, activation, and free-to-paid conversion programs for individual usersBuild and operate the unified lifecycle platform and playbook that the Enterprise Marketing team's lifecycle executor operates withinConvert Replit's large base of individual users into qualified B2B opportunities through behavioral signals and workplace expansion triggersSelect, implement, and scale the marketing automation infrastructure, including segmentation frameworks and behavioral trigger architectureEstablish lifecycle attribution and reporting on engagement, retention, conversion, and LTVBuild a rigorous testing culture across messaging, creative, timing, segmentation, and journey design, leveraging AI tooling to scale experiment volumePartner with our AI-driven marketing automation and analytics teams to scale personalization and integrate lifecycle signals across the marketing stackPartner with Product, Data Science, and Engineering to define behavioral signals and implement technical solutionsRequirements8+ years in lifecycle marketing, CRM, or growth marketing, with experience managing both B2C self-serve and B2B sales-led motionsProven track record building lifecycle marketing from zero-to-one as the first or early lifecycle hire at a growth-stage companyExpert-level knowledge of email, push, and in-app messaging best practices, including deliverability, engagement optimization, and compliance (CAN-SPAM, GDPR, CCPA)Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar)Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messagingObsessive focus on testing; you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performanceExperience partnering with Product and Engineering to define requirements and implement technical solutionsMobile app lifecycle marketing experienceSQL proficiency for querying product data and building audience segments without depending on engineering or analytics teams is strongly preferred and a meaningful differentiator for success in this roleExperience marketing to non-technical audiences, optimizing onboarding for PLG SaaS products, or working at high-growth tech companies is a plusThis is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.Full-Time Employee Benefits Include:💰 Competitive Salary & Equity💹 401(k) Program with a 4% match (US Only)⚕️ Health, Dental, Vision and Life Insurance🩼 Short Term and Long Term Disability🚼 Paid Parental, Medical, Caregiver Leave🏝 Flexible Time Off (FTO) + Holidays🚗 Commuter Benefits (In-Office Only)📱 Monthly Wellness Stipend🧑‍💻 Autonomous Work Environment🖥 In Office Set-Up Reimbursement (In-Office Only)🚀 Quarterly Team Gatherings☕ In Office Amenities (In-Office Only)Want to learn more about what we are up to?Meet the Replit AgentReplit: Make an app for thatReplit BlogAmjad TED TalkInterviewing + Culture at ReplitOperating PrinciplesReasons not to work at ReplitTo achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.