LA Galaxy, Chief Marketing Officer
- Lead the development and execution of integrated marketing campaigns across traditional, grassroots, digital, brand, content, and social channels.
- Develop strategies by analyzing market trends, audience insights, and data; consult with internal and external stakeholders
- Utilize analytics to inform marketing decisions and regularly track, evaluate, and report on performance metrics. While not directly overseeing data, have heavily influence on fan data/CRM systems, segmentation, and targeted campaigns tied directly to ticketing and revenue.
- Oversee the digital and social media strategies for the LA Galaxy and Dignity Health Sports Park.
- Manage social channels, websites, mobile app enhancements, and influencer partnerships to maximize engagement and growth.
- Define and drive the overall brand strategy to strengthen reputation and ensure consistent representation across all channels and touchpoints.
- Oversee creative production, ensuring timely completion of graphic design and video requests without compromising quality.
- Lead the game presentation strategy to deliver best-in-class fan experiences at Dignity Health Sports Park.
- Innovate to enhance the matchday environment for season ticket members, supporters, and fans.
- Oversee all LA Galaxy-specific events including Season Ticket Member events, watch parties, merchandise launches, and more.
- Create and oversee annual department budgets and business plans to ensure alignment with organizational vision and strategy.
- Partner with Finance to establish, manage, and adhere to approved budgets.
- Although not directly a partnerships role, partner with sponsorship/partnership sales to deliver integrated activations for corporate partners.
- Collaborate with revenue teams to maximize partner exposure and value.
- Serve as a spokesperson, speaking at industry events, building relationships with media and league offices (MLS, Apple/MLS Season Pass, etc.).
- Build and lead a high-performing team that is empowered, innovative, and strategically aligned.
- Collaborate with department heads to achieve major goals, including ticketing revenue targets.
- Act as a strategic partner to the President & COO and collaborate closely with the General Manager, Head Coach, and broader Executive Leadership Team.
- Serve as a liaison between soccer operations and business operations to optimize content capture and organizational effectiveness.
- BA/BS Degree (4-year) (Advanced Degree Preferred) - In Marketing, Communication, or Business
- 12+ years of Related work experience
- 6-8 years of Management experience
- Strong attention to details and highly focused on delivering quality results
- Interpersonal skills with the ability to work effectively in a cross-functional team
- Proficiency in Microsoft Excel, Word and Outlook with the ability to learn required business systems
- Strong knowledge of media production, communication, and dissemination techniques and methods
- Demonstrated ability exercising good judgement and discretion when handling sensitive and confidential information
- Ability to travel and work flexible hours, on numerous weekends, and various holidays
- Detail-oriented, highly organized with an ability to think clearly under pressure and manage multiple tasks and projects simultaneously
- Ability to perform in a fast-paced environment and adapt to change without notice
- Knowledge of sport and entertainment industry preferred
- Proficient in excel and forecasting costs associated with long lead creative pieces
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