CRM Marketing Manager II
Job Responsibilities:
- 07+ years of experience in digital marketing, in retail, CPG, or related industries.
- Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
- Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
- Experience with advanced CRM platforms (e.g. Salesforce, Adobe, etc.) and marketing automation tools.
- CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
- Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance. Good quantitative skills using tools like Excel.
Skills:
- Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
- Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.
Education/Experience:
- Bachelor’s degree in marketing, Communications, New Media, or a related field.
- MBA or equivalent advanced degree in marketing or business preferred.
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