LA Kings - Sr. Director, Business Intelligence & Customer Analytics (El Segundo)
- Develop and manage an enterprise-wide analytics infrastructure to deliver timely, actionable insights across all business units. Create dynamic dashboards for key stakeholders across marketing, ticketing, partnerships, and senior leadership, build predictive models to forecast revenue and customer behavior, and collaborate with engineering on data warehouse improvements. Provide BI support to the AHL affiliate and share best practices across the AEG Sports family.
- Lead the strategy and execution of the organizations CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) systems to ensure a unified fan identity and actionable segmentation across channels. Maintain and enhance integrations with email, app, SMS, digital advertising, lead sources, and sales tools, while ensuring data quality, enrichment, tagging, and compliance across all collection points.
- Partner with the marketing team to develop data-driven campaign strategies that drive engagement across email, mobile app, and SMS channels. Define key audience segments for personalized messaging and lifecycle communications, track and report engagement and conversion metrics, model customer lifetime value, and lead A/B testing to optimize reach, open rates, click-through rates, and conversions.
- Partner with ticketing and premium sales teams to define, score, and route qualified leads from digital channels and marketing campaigns. Build automated lead nurturing workflows using behavioral data and predictive modeling, develop dashboards to monitor lead health and funnel performance, and create closed-loop feedback between marketing and sales to continuously refine targeting and campaign execution.
- Drive measurement and utilization of enterprise KPIs while supporting annual and quarterly strategic planning. Lead strategies to grow first- and zero-party data through acquisition campaigns, fan engagement, and promotional activations. Implement and maintain data governance protocols to ensure security, compliance (e.g., GDPR, CCPA), and cross-platform integrity. Stay current on industry best practices and emerging technologies to keep the team innovative and future-ready.
- Manage and develop a high-performing team of data analysts, CRM managers, and technical specialists while fostering cross-department collaboration to build a data-first culture and improve organizational data fluency. Present data strategies, roadmaps, and findings to executive stakeholders and cross-functional teams to drive alignment and informed decision-making.
- BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing Analytics, Business Intelligence, Information Systems, or related field
- 8-10 years experience in analytics, CRM strategy, or customer journey roles; background in sports, entertainment, or digital media preferred
- Expertise in MS SQL, and familiarity with other scripting language and data platforms.
- Proficiency in BI tools (e.g., Tableau, Power BI), campaign analytics, and predictive data modeling.
- Strong understanding of email, app, and SMS engagement tactics and attribution modeling.
- Expertise with platforms such as Salesforce, Microsoft Dynamics, Tealium, Segment, Adobe Experience Platform, or equivalent.
- Proven ability to communicate processes and results of data analysis clearly
- Ability to solve complex and analytical problems
- Strong communication and presentation skills
- Team player who enjoys a fast paced and innovative work environment
- Flexibility to work weekends, nights and holidays as required by scheduled events
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