Account Executive (APAC)

About the Company

Our client is a leading liquidity and technology provider in the crypto and FX industries.

For over a decade, they’ve been delivering advanced B2B trading, liquidity, and SaaS solutions that help brokers and financial institutions scale faster while keeping infrastructure lean.

Their products power licensed brokers, crypto exchanges, hedge funds, and asset managers across the globe — combining institutional-grade technology with speed, transparency, and control.

About the Role: Driving FinTech Revenue.

We are seeking a highly motivated and results-oriented Account Executive to join our dynamic team. In this role, you will play a crucial part in driving revenue growth by identifying and closing new business opportunities. You will be responsible for the full sales cycle, from initial prospecting and lead qualification to contract negotiation and final signature with the goal of passing the client off to our Client Success team.
Primary Region: APAC Asia-Pacific (Hong Kong, Singapore).

Responsibilities

• Prospecting & Lead Generation

  • Conduct thorough market research and identify potential clients within target industries.

  • Develop and execute targeted outbound sales campaigns, including cold calling, email outreach, and networking.

  • Leverage online research tools and social media platforms to identify and qualify leads.

  • Build and maintain a robust pipeline of qualified leads.
    

• Sales Funnel Management

  • Focus on qualifying leads effectively to ensure they are a good fit for b2broker's solutions and have the potential for a successful long-term relationship.

  • Analyze customer needs and tailor product presentations accordingly.

  • Clearly articulate the unique value proposition of b2broker's solutions to potential clients, emphasizing the competitive advantages and how they address specific customer pain points.

  • Conduct effective product demonstrations and presentations to showcase the value proposition of b2broker's solutions.

  • Negotiate and close deals, ensuring mutually beneficial agreements are reached.
    

• Market & Competitive Analysis

  • Stay abreast of industry trends, competitor activities, and market dynamics.

  • Gather market intelligence and customer feedback to inform product development and sales strategies.
    

• Reporting & Analysis

  • Analyze sales data to identify trends, track key performance indicators (KPIs), prepare reports, and develop accurate sales forecasts to drive continuous improvement.

  • Closely monitor key sales metrics, such as conversion rates, pipeline coverage, and win rates, to ensure achievement of quarterly and annual sales targets.
    

• Administrative Duties

  • Maintain accurate records of all sales activities in our CRM system SalesForce.

  • Assist in preparing proposals, contracts, and other sales-related documentation.

  • Assist in the gathering of client documentation for KYC.
    

Obligatory

• Proven track record in B2B sales, preferably in the financial or technology industry.
  
• Strong understanding of the financial markets and trading technologies.
• Excellent communication and presentation skills.
• Ability to build rapport and trust with clients.
• Strong negotiation and closing skills.
• Proficiency in CRM tools and sales methodologies.
• Self-motivated and results-oriented.
• Mandarin, Cantonese and English Speaking.