Creative Director

The Company: VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team. That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you. Check out our brands: levoit.com | cosori.com | etekcity.com The Opportunity: As the Creative Director at VeSync, you will define and execute the creative vision, ensuring a strong, cohesive identity across all channels. With a focus on big-picture leadership, you will direct projects by utilizing Creative Services resources and collaborating with functional department managers. Your role is to craft compelling storytelling, help develop impactful marketing campaigns, and create engaging digital experiences that strengthen brand presence and customer loyalty. You will implement creative strategies that align with brand identity and business objectives to increase engagement and brand awareness. What you will do at VeSync:

• Develop and implement the creative vision for projects and campaigns, ensuring alignment with brand identity and business objectives.
• Guide the Art Director and Creative Services team to ensure creative alignment and execution.
• Lead creative projects using both Creative Services internal resources and external vendors.
• Oversee the development of creative assets for digital, social media, packaging, e-commerce, and traditional marketing channels.
• Craft compelling brand narratives that connect emotionally with the target audience.
• Work closely with cross-functional teams to integrate brand messaging into product launches and marketing initiatives.
• Utilize consumer insights and performance analytics to refine creative approaches for maximum impact.
• Ensure consistency and quality across all brand communications and creative materials.
• Deliver impactful creative solutions that enhance campaign performance and drive business results.
• Balance creative innovation with strategic business priorities to optimize engagement, conversions, and ROI.
• Keep up with industry trends, competitor activity, and advancements in digital marketing and design.

What you bring to the role:

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field (or equivalent experience)
• 6+ years of experience in creative direction, branding, or marketing, preferably in consumer goods or lifestyle brands.
• Strong portfolio demonstrating expertise in visual storytelling and brand development.
• Proficiency in Adobe Creative Suite, multimedia content creation, and experience in commercial photo and video production.
• Adept at managing creative projects and collaborating across teams.
• Excellent organizational and problem-solving skills, with the ability to manage multiple projects in a fast-paced environment.
• Strong analytical and strategic thinking capabilities.
• Passion for innovative product design and enhancing consumer experiences.

Location: This is an on-site, office-based role in Tustin, CA. Salary: Starting at $140,000+ Perks and Benefits:

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen