Area Coach

Taco Bell - B&G Food Enterprises
Danville, CA

"You are applying for work with a franchisee of Taco Bell, not Taco Bell Corp. or any of its affiliates. If hired, the franchisee will be your only employer. Franchisees are independent business owners who set their own wage and benefit programs that can vary among franchisees."

The Area Coach oversees operations, financial performance, training, development, and guest satisfaction of multiple units. He / She hires the right people and ensures the restaurant teams consistently demonstrate and execute behaviors that produce the culture and results consistent with company standards, policies, and systems. The AC effectively motivates, communicates, models, and remove barriers to enable maximum performance, and develops solutions that drive business results. He / She serves as an information resource for entire area as well as within the peer group.

KEY RESPONSIBILITIES:

  1. Coaches and supports the restaurants by providing timely and consistent development; ensures GM's provide appropriate development for AM's and other team staff; encourages management teams to improve performance.
  2. Utilizes restaurant visit routines as a forum for discussion and coaching.
  3. Demonstrates teamwork by holding regular Area meetings.
  4. Builds people capability through execution of the Bench Plan.
  5. Ensures all GM's and AM's are Serve-Safe certified; ensures all Team Members and Managers are certified for their role based on company standards.
  6. Functions as a team builder and coach; recognizes and eliminates communication barriers.
  7. Ensures controllable expenses are managed to plan; ensures reports and tools are consistently and effectively used to meet financial controls.
  8. Ensures Area-wide consistency in execution of all marketing programs.
  9. Develops core learnings and standards. Uses coaching plan, period, and weekly calendars to drive restaurant visit agendas. Conducts effective visits and documents visits.
  10. Demonstrates "POSITIVE ENERGY" by handling customer concerns on the spot and by helping management teams and Team Members resolve customer concerns. Recognizes and rewards Customer Mania behavior.
  11. Drives restaurant operations to achieve at or above standard results. Drives GM and AM accountability for growing sales and executing standard processes and achieving restaurant metric standards. Monitors success daily through Area Coach tools.
  12. Creates and maintains a positive image within the community.
  13. Ensures ICOS processes are executed in the restaurant. Utilizes operating measures to monitor profit variables. Reviews restaurants Management & Team Member schedule for effectiveness weekly. Ensures GM manages cash by using brand control procedures and shift drawer accountability enforced.
  14. Uses P&L, and other appropriate reports, to analyze their business and establish and execute tactics for improvement. Uses In-Restaurant coaching to improve performance.
  15. Conducts period and quarterly business reviews to ensure plans are in place to improve performance.
  16. This list is not all-inclusive.

  1. BEHAVIORS: (Including but not limited to the following)

Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Delegation - Clearly and comfortably delegates both routine and important tasks and decisions; broadly shares both responsibility and accountability; tends to trust people to perform; lets direct reports and others finish their own work.

Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.

Directing Others - Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.

Priority Setting - Spends time on what's important; able to quickly zero in on the critical few and put the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.

Planning - Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results.

KEY RELATIONSHIPS:

  1. Providing leadership, motivation, direction, and guidance, and building trusting relationships with restaurant teams. Sets example of positive employee relations.
  2. Establishing and maintaining excellent relationships with office support team to enlist expertise in areas of need.

KNOWLEDGE & SKILL REQUIREMENTS:

  1. Must be at least 18 years old.
  2. Ability to read, speak and comprehend English.
  3. 2-years Multi-unit experience preferred.
  4. 5-years Demonstrated Restaurant Operations Experience required.
  5. Must maintain current Health Card according to state or local requirements.
  6. Must have reliable transportation and maintain a valid Driver's License and Insurance.
  7. Must pass Criminal Background Check including MVR.
  8. Must pass/maintain SERV Safe Certification.
Posted 2026-01-28

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