Program Manager (Laguna Beach)

Title: Website & Tools Program Manager

Location: Laguna Beach, CA (Orange County) (3 days/week in office )

Duration: Full Time/Direct Hire/Permanent

The Program Manager is responsible for owning and maintaining specific projects and digital programs for Shift Digital’s Genesis account. This person will work to service the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize their lead generating websites and products.

The Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs.

The Program Manager will serve as a liaison between the client, internal teams within Shift Digital (billing, dealer support, technology) and external vendors to ensure the best possible value is delivered to the client. He or she will also be responsible for monthly reporting tasks pertaining to program KPIs.

Desired Experience & Qualifications

5 years of experience in Digital Marketing

Automotive experience is preferred

Comfortable speaking with/in front of clients and Regional Reps

Detail-oriented and self-motivated

Project management skills are necessary to manage various and numerous projects while tracking costs against budgets and time to completion

Understanding of the digital space, associated analytics, and delivery of technology solutions

Strong understanding of retailer website architecture, user experience (UX), and conversion-focused design best practices.

Demonstrated knowledge of eCommerce strategies, including lead generation, digital retailing workflows, and merchandising

Knowledge of Search Engine Optimization (SEO), including on-page optimization, technical SEO, local SEO, and performance monitoring.

Familiarity with website tagging and analytics frameworks (e.g., Google Tag Manager, event tracking, conversion tracking) to support data-driven decision-making.

Working knowledge of compliance, accessibility standards (ADA), and brand guidelines

Communication and interpersonal skills necessary to actively promote a cooperative team environment

Strong analytical and data skills

Desire to own the success of projects

Roles & Responsibilities

Manage the Genesis dealer Website and Tools programs with client satisfaction and program profitability top of mind

Manage and maintain relationships with a group of certified website and dealer tool providers, including onboarding, performance monitoring, compliance enforcement, and ongoing communication.

Own projects from beginning to final delivery to the client across all lines of business

Provide direction to internal Shift Digital teams (billing, dealer support, technology) based on client needs

Manage project scope and client expectations, and develop contingency plans

Manage project status, including milestone tracking, budget, allocation, and open issues

Initiate and lead QA activities on program solutions to be delivered to the client

Provide in-depth analytical analysis of the performance of products and services using tools provided

Work effectively within the team to prioritize client requests and product requirements, including current customer/prospect needs and long-term product roadmap needs

Manage requirement gathering, project plans, project development, and delivery of new features or functions

Identify opportunities for new programs

Lead regular status meetings with the client and providers

Perks

In addition to our phenomenal health benefits, we offer 10 paid holidays, generous paid time off (PTO) and other employee perks such as office lunches, snacks, and a free gym membership.