Marketing Manager - Law Firm

Job Description

Job Description

Responsibilities

• Develop and implement the Law Firm's marketing strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, as well as identifying and executing improvements for existing processes and content
• Manage marketing vendors as the primary point of contact and ensure all work aligns with our marketing principals and on-going marketing programs, ensure project deadlines and KPIs are met, and hold them accountable.
• Prepare and deliver weekly and monthly marketing activity reports and metrics for measuring success according to KPIs
• Create and implement marketing metrics systems that track results so there is a data driven feedback system to aid in decisions.
• Stay current and informed on new marketing trends and adapt accordingly
• Develop, coordinate, and arrange monthly in-person seminars and workshops for the Firm and assist with running the events
• Develop, implement, and manage the Firm's referral source program, including the follow-up plan with referral sources, and maintain the referral source binder
• Develop knowledge and education regularly through workshops, research, podcasts, books, etc. and share best practices, and marketing ideas and tactics with the team
• Other assigned tasks and responsibilities.

Qualifications

• A strong track record and prior marketing experience in the Law or Professional Services Industry required.
• B.A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.
• Deep understanding of all aspects of internet marketing
• Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
• Superb communication skills, both written and verbal, as well as interpersonal skills and time management skills
• Experience in sales in a plus

Benefits include:

• Paid holidays
• Personal time off
• Health, dental, vision, and life insurance
• 401K contributions

Job Type:

• Full-time and modified schedule is available
• Predominantly in our Murrieta location
• Hybrid and flexible schedule available