Senior Pay Per Click Strategist
- Utilize Salesforce and other third-party tools for analytics, reporting, & interpretation
- Proactively identify at-risk trends and/or clients via metrics and reporting to help reduce attrition
- Oversee strategy results which may include a/b testing, varying methods of interpreting data, and identifying areas for cross-department collaboration
- Understand and contribute to improved PPC "At-Risk" strategy and process
- Stay ahead of digital marketing trends and help to anticipate coming client needs to help us gain and/or keep our competitive advantages
- Assist PPC management to review, assess, and propose improved Pay-Per-Click (PPC) product solutions, processes, and packages including pricing, workflows, automation, etc.
- Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiatives
- Assist in client keyword focus and strategy via AdWords, Google Analytics, etc.
- Collaborate with Sales, when needed, to recommend and propose PPC and/or LSA products for niche, regional, and/or custom clients
- Collaborate with Account Managers to ensure an optimal client experience, including onboarding through the client lifecycle
- Mentor PPC staff through continuous coaching and support
- Assist PPC management to integrate new verticals and/or PPC-related products to ensure they are seamlessly implemented
- Assist with the "Product Knowledge" gap in other departments by being a liaison and go-to resource
- 2-3 years' experience in paid search and local service ads
- Expertise in SEO analytics and strategy
- Google Analytics certified
- GoogleAds certified
- Experience in GoogleAd Manager (MCC)
- Proficient in Excel and working with complex and/or large data sets
- Microsoft Office proficient
- Salesforce proficient
- Understanding of direct response and interactive marketing best practices
- Ability to work both independently and in a team environment
- Professional and personal integrity
- Excellent verbal and written communication skills
- Strategic thinker with strong analytical skills
- Previous experience at a digital marketing agency
- CSS/HTML experience for landing page development
- Knowledge and experience using online bid management platforms
- Excellent copywriting and proofreading skills
- Prolonged periods of sedentary movement.
- May be requested to work overtime and weekends if deemed necessary.
- Must be able to lift at least 20 pounds.
- Certain management positions might be required to occasional travel.
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