Chief Marketing Officer (LA-based tech startup, equity-only role)

Chief Marketing Officer (LA-based tech startup, equity-only role)

We are looking for a talented Chief Marketing Officer to join our startup in an equity-only role. Our ideal candidate has a successful track record as the CMO at a prior DTC or consumer products startup, with proven ability to drive revenue.

Our company is live “in revenue” in Los Angeles and moving towards nationwide launch. We are seeking the marketer who can scale revenue from $5k/mo to $50k/mo in Los Angeles, then from $50k/mo to $500k/mo, effectively building the playbook to scale to the next 200 major US markets. The ideal candidate has a strong track record of achieving results and knows the formula. The candidate should be an expert thought-leader in all necessary aspects of launching and rolling out a regionalized startup, including events, street teams, paid, earned, and organic digital media, crafting high-converting creatives and campaigns, and is obsessed with analytics that tell the story of what is resonating.

We have an in-house design team and social media experts joining this month. We have resources to execute ad buys under your direction, if needed. The critical missing piece is an expert performance marketing mind to drive revenue and growth.

Ideal candidate has:

• 1+ successful startup launches as the leader of marketing
• 10+ years experience in marketing/marketing leadership
• Is a thought-leader and also executor of marketing strategy and growth
• Revenue and growth focused (this is not just a brand marketing role)
• Being a self-starter is an absolute must - we need you to tell us the methodology and best practices
• Digital marketing expertise is a must; print or non-digital marketing expertise is a plus
• Non-digital experience, mailers, street teams, events, and other scrappy city launch blueprints are a bonus
• Business development and strategic brand partnerships

Our startup is a technology company in the consumer goods space, specifically home and lifestyle. We have years of R&D completed, a team of over 10 experienced members, and we are quickly approaching a big acceleration point. We are happy to expound on the company with all chosen applicants during the first call. This is an equity-only role at this juncture with the potential to develop into a more traditional role in the future. Must be LA-based. Remote role with occasional team in-person meetings.