Marketing Manager- Travel Industry

Marketing Manager– Travel Industry

Greater Los Angeles Area (hybrid)

A well-established travel company is seeking a Director of Marketing to lead full-funnel campaigns for its travel programs. This role is responsible for driving lead generation, increasing bookings, and supporting both B2B2C and B2C marketing initiatives. The ideal candidate brings a blend of strategic leadership and hands-on execution, partnering closely with Sales and cross-functional teams to strengthen revenue and brand performance.

This position offers an opportunity for a marketing leader to drive measurable growth, shape high-visibility campaigns, and make a significant impact within a dynamic segment of the travel industry.

Marketing Manager Responsibilities:

• Oversee content and promotional assets, including brochures, social media, videos, and a centralized asset library.
• Lead multi-channel marketing programs, including web, content, paid media, email, SMS, events, and direct mail to generate leads and bookings.
• Optimize website experience, manage UX/CRO, analytics, and CRM lead routing to Sales.
• Plan and execute paid campaigns across social and search channels; manage SEO and retargeting strategies.
• Provide marketing enablement tools for group leaders, including co-branded landing pages, templates, and guides.
• Track market trends and competitor activity, using insights to inform campaigns and priorities.
• Manage marketing budgets, vendors, and agencies to ensure ROI, CAC, and funnel performance goals are met.

Marketing Manager Qualifications:

• At least 8+ years of experience leading multi-channel marketing and demand generation programs.
• Must have experience in the travel industry.
• Proven ability to drive leads, conversions, and measurable results while collaborating closely with Sales.
• Strategic individual who is also comfortable being hands-on and work in a fast-paced, entrepreneurial environment.
• Strong creative and brand awareness with experience overseeing content, design, and video.
• Proficiency with CRM/automation platforms and analytics tools

Company Benefits:

• Medical, dental, and vision insurance
• Paid time-off and holidays
• 401k plan

Compensation: $120-140k/year DOE + Bonus