Senior Marketing Manager - Affordable Housing POST NUMBER: 483519

Senior Marketing Manager - Affordable Housing

Location: Irvine, CA (Primarily On-Site; Remote Fridays)
Compensation: $90,000 Base Salary
Employment Type: Full-Time

About the Opportunity

Our client, a respected affordable housing organization, is seeking a Senior Marketing Manager to lead and execute marketing initiatives that drive occupancy, enhance brand visibility, and support portfolio growth. This role is ideal for a strategic and hands-on marketing professional with experience in affordable housing, digital marketing, lead generation, and property marketing platforms.

This position is based at the corporate office in Irvine, CA and is primarily on-site, with the flexibility to work remotely on Fridays.

Key Responsibilities

• Develop and implement marketing strategies to support affordable housing communities and portfolio objectives.
• Manage digital advertising campaigns, SEO/SEM initiatives, social media efforts, and lead generation programs.
• Ensure all marketing materials and campaigns comply with Fair Housing advertising regulations.
• Analyze campaign performance and generate actionable reports to optimize marketing effectiveness.
• Manage relationships with marketing vendors, agencies, and external partners.
• Oversee community marketing initiatives and maintain brand consistency across all channels.
• Collaborate closely with property operations teams and executive leadership to support leasing and occupancy goals.
• Monitor market trends, competitor activity, and emerging marketing opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5 years of marketing experience, preferably within multifamily housing, affordable housing, real estate, or property management.
• Strong knowledge of affordable housing marketing and Fair Housing regulations.
• Experience with digital advertising, SEO/SEM, social media marketing, and lead generation strategies.
• Proficiency with marketing analytics, reporting, and performance measurement.
• Experience managing vendors, agencies, and marketing budgets.
• Hands-on experience with:
  • Yardi
  • RentCafé
  • Apartments.com
  • Zillow
• Proficiency in Microsoft Office Suite and marketing design tools such as Canva and/or Adobe Creative Suite.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Ability and willingness to travel as needed.

Why Consider This Opportunity?

• Visible leadership role supporting a growing affordable housing portfolio.
• Opportunity to own and influence marketing strategy and execution.
• Collaborative team environment with executive exposure.
• Hybrid flexibility with remote work every Friday.
• Competitive compensation aligned with the scope and level of the position.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.