Consumer Relations Associate Marketing Manager

About the Opportunity

ABOUT THE OPPORTUNITY Driscoll’s is seeking a Consumer Relations Associate Marketing Manager to help grow and protect the world’s most beloved berry brand. Reporting to the Manager of Digital Marketing, this role plays a vital part in building brand awareness, deepening consumer affinity, and expanding demand among our core berry fans. As the frontline voice of Driscoll’s across digital channels, this individual will lead our online community engagement strategy and manage the day-to-day relationship with our Consumer Relations agency. Equal parts community builder and calm problem-solver, the ideal candidate is proactive, collaborative, and highly attuned to consumer sentiment—capable of fostering meaningful connections and guiding real-time responses during moments of celebration or crisis. This role is essential in driving traffic to Driscolls.com and ensuring our values shine through every consumer touchpoint. ***IMPORTANT: This position requires on-site work at our Watsonville, California office. Remote work is not available. Applicants must reside within a commutable distance or be willing to relocate independently. We are unable to sponsor or take over sponsorship of an employment Visa at this time or in the future. Applicants must be authorized to work for ANY employer in the U.S.***

Responsibilities

COMMUNITY MANAGEMENT: Engage with Driscoll’s passionate consumer base across all touchpoints, including social, call center, and chat. Coordinate with subject matter experts to ensure that message mapping for consumer responses is up to date, communicate updated messaging with community management partners, and develop benchmarks to ensure that Driscoll’s is perceived as highly responsive by consumers. Leverage social listening tools to gauge consumer conversations across a range of topics and share actional insights with the team. Support PR efforts as needed.

ISSUES MANAGEMENT: The produce industry is sometimes confronted with situations that require urgent action and response (e.g. natural disasters, food recalls, etc). This role is responsible for setting up social listening boards to stay on the pulse of consumer sentiment and questions, monitoring social media for related DMs and tags, developing messages to respond to consumers across social media and keeping key stakeholders informed of new developments. This may require night and weekend availability depending on when the issue occurs.

CONSUMER RELATIONS: Manage Driscoll’s Consumer Relations agency and oversee the migration of Driscoll’s Consumer database to a newly selected CRM platform. Ensure the knowledge base is populated with up-to-date information that will enable our agents to accurately represent Driscoll’s. Align with key stakeholders within Marketing, QA, Food Safety, and others to identify the appropriate tags for consumer contacts so that information can be easily referenced and mined for insights.

COMMUNITY ENGAGEMENT PROGRAMS: Plan, activate, and manage the Driscoll’s Sweepstakes Programs to drive engagement with Driscoll’s online communities. Research, plan and develop new engagement programs that reach new consumers and support digital marketing goals. Seek and manage strategic brand collaborations.

PROJECT MANAGEMENT: Collaborate within the Brand Marketing team and cross-functional teams to maximize the impact of Driscoll's digital performance. Lead creative agencies to ensure projects are aligned with communication strategy, time, and budget.

ADDITIONAL RESPONSIBILITIES:
· Manage a set of GL codes within the Marketing budget

· Follow Company policies and practices while representing Driscoll’s in an ethical and business-like manner in all interactions with employees, governmental agencies, growers, customers, etc.

· Ensure the security of Driscoll’s confidential and proprietary information and materials.

Candidate Profile

Requirements

• Must be authorized to work in the United States for any employer. We are unable to sponsor or assume sponsorship of employment visas now or in the future.
• B.S. or equivalent in Marketing, Communications, or Business Administration
• 3–5 years of marketing experience in a fast-paced or consumer-focused environment
• Strong analytical, written, and verbal communication skills
• Experience in managing multiple projects and cross-functional stakeholders
• Proficiency in Microsoft Office Suite and basic data/statistics tools
• Familiarity with social media platforms (Instagram, Facebook, Pinterest, TikTok, Twitter)
• Strong grasp of digital marketing trends, B2C engagement strategies, and performance tracking
• Skills in content creation, including photography, Reels, and basic editing, are a strong plus
• Valid California driver’s license and eligibility under company-sponsored vehicle insurance
• Valid passport and ability to travel internationally without restrictions

Leadership Competencies

• Cultivates Innovation: Champions and implements new ideas and digital approaches
• Plans & Aligns: Sets clear priorities and organizes work to meet objectives
• Drives Results: Pursues goals with energy and resourcefulness
• Collaborates: Works across teams to find shared solutions
• Courage: Tackles tough conversations and decisions with optimism and transparency

Compensation & Benefits:

The following information is provided in good faith as a general description of the salary range and benefits for the position posted.  The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors. 

The U.S. salary range estimated for this role is: $69,578 to $89,000

Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include: 401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package, will be shared during the application process.

About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.

Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.

Driscoll's is the trusted brand for Only the Finest Berries™.

Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.

Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.

Driscoll's es la marca de confianza de sólo las mejores Berries.