Associate Product Manager

Essential Job Functions:

• Assist in analyzing existing market trends and emerging market opportunities.
• Support the monitoring of competitive activities and contribute to regional competitive sales and marketing initiatives.
• Aid in planning and executing activities related to product launches, including pre-market evaluations, sample management, and sales forecasting.
• Collaborate with KOLs and sales team members to gather insights for new product development.
• Contribute to the development of product marketing strategies, including targeting and positioning for new products.
• Ensure customer-facing materials receive necessary approvals from relevant stakeholders.
• Support project management tasks including resourcing, timelines, and budget tracking.
• Help maintain consistent messaging and branding throughout the product pipeline.
• Identify and communicate unmet needs in the product portfolio to the management team.

Customer Engagement and Understanding

• Collaborate with customers and partners to help develop and implement customer and sales strategies Build and maintain relationships with key customers and KOLs to gain insights into market needs and trends.
• Represent the 'voice of the customer' by utilizing market information and analysis to support decision-making.
• Assist in identifying and organizing strategic events to increase product awareness.
• Support tradeshow and product promotional event activities, including logistical arrangements and promotional efforts for product demonstrations and workshops.

Cross-Functional Collaboration

• Develop relationships with internal stakeholders to understand and support marketing and launch plans, including market research, supply forecasting, R&D updates, and evidence generation.
• Provide support to global sales and marketing teams through sales training and execution of product launches and marketing campaigns.
• Contribute to creating content for digital platforms such as websites and social media.
• Prepare and deliver updates, reports, and presentations on marketing initiatives to senior management and cross-functional teams.
• Collaborate with various departments to gather product information, market trends, and training materials.
• Participate in global marketing and sales meetings as needed.

Promotional Material Development and Execution

• Assist in the creation and execution of promotional materials, ensuring alignment with brand strategy and product positioning.
• Coordinate with internal teams and external partners to produce sales tools, digital content, brochures, and other customer-facing assets.
• Ensure all promotional materials comply with regulatory and legal requirements, and obtain necessary stakeholder approvals.
• Track usage and effectiveness of promotional tools, incorporating field feedback to support continuous improvement.

Requirements

Minimum Requirements:

• Bachelor's degree and 1-3 years of experience in product management, downstream marketing, sales, or a technical role within the medical device field (or equivalent experience).
• Proficiency with Microsoft Office applications (PowerPoint, Excel, Word) and familiarity with basic graphic design tools (e.g., Canva, Adobe Illustrator, or similar)
• Experience with product launches and product management in the medical device or pharmaceutical industry.
• Experience in portfolio marketing.
• Proven ability to support the development and implementation of marketing plans across different geographies and customer types.
• Technical aptitude or experience in a clinical environment is advantageous.
• Demonstrated success in collaborating with high-performing sales teams is helpful.

Salary Description

80,000 - 100,000