Senior Campaign Manager, Label Brands - Santa Monica, 90404

Senior Campaign Manager, Label Brands - Santa Monica, 90404, United States of America

Famehouse, a division of UMG, is the preeminent leader in merchandise & D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers merch and D2C for UMG’s labels, artists, and Bravado. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

Interscope Capitol and Famehouse are seeking a Sr. Campaign Manager to join our teams supporting label brands across the Interscope and Capitol roster. This role will report into Famehouse, but will be deeply embedded into the label team and based out of our Santa Monica office.

Working closely with the label teams, you will lead the execution of D2C and merchandise campaigns across eCommerce, retail and licensing to drive toward our wider creative and commercial goals for the respective label brands. You will play a central role in a cross-functional team of D2C and merch experts, ensuring all US & global teams are aligned and executing to plan. You are both client-facing and operationally-minded—turning label priorities into clear plans, driving execution, and continually improving on the experience we deliver for our label partners.

Candidates must be highly organized and detail-oriented, have excellent communication skills, and bring a passion for music and pop culture.

How You’ll CREATE:

• Serve as the primary campaign management lead for the label brands and the individual label D2C stores.
  
  
• Be the go-to counterpart for label staff and Account Managers for campaign management & execution across D2C physical music, retail and licensing:
  • Campaign & merch planning timelines, focusing on milestone management.
  • Product and merch development, setup, approvals, and cross-channel coordination.
  • Asset and content readiness for storefronts and marketing.
  • Launch execution and ongoing performance, inventory, and lifecycle management
  • Campaign P&L generation and management, finance approvals across milestones
    
    
• Partner with label marketing teams to convert strategy and priorities into executable timelines and resourcing needs, engaging directly with artist & label teams
  • Navigate client demands with nuance—protecting both the artist’s vision and the operational feasibility of the plan
  • Anticipate risks and constraints early; communicate options and trade-offs clearly to artist teams, label partners, and internal leadership.
  • Use performance and operational insights (sales/inventory signals, pacing vs. plan, campaign health) to inform decisions and share learnings with key stakeholders.
    
    
• Ensure the cross-functional team operates efficiently in tight unison , so we deliver the highest service level to the label and artists.
  • Drive collaboration with Creative, Store Management, Commercial & Merchandising, Digital/Marketing, Finance, Business Affairs, Channel Operations, and other stakeholders to keep work moving and decisions grounded in execution realities.
  • Ensure campaign documentation, status reporting, and issue tracking are consistently maintained and shared.
  • Ensure optimal process is followed on each project, while remaining flexible to find creative solutions to meet the nuances of artist and label needs.
    
    

Bring your VIBE:

• Typically 5-7 years of experience in campaign, production, operations, or program management in music, entertainment, merch, or consumer eCommerce.
  
  
• Exceptional written and verbal communication skills. High degree of comfort communicating with sr. leaders, artist managers, and their teams .
  
  
• Strong understanding of the label, artist, and merchandise ecosystem , ideally with prior label-side, artist commerce, or D2C experience.
  
  
• A passion for the music & culture of Interscope Capitol is a must. Candidates should bring dedication in serving the artist community and delivering exceptional experiences for their fans.
  
  
• Proven experience managing music product and/or merch across multiple channels (eCommerce,, licensing, retail). Knowledge of both physical music product and/or merchandise production is strongly preferred.
  
  
• Demonstrated success coordinating artist / client service teams in high-volume, fast-paced environments .
  
  
• Comfort being embedded in a label environment —skilled at building trust, influencing without authority, and balancing label needs with operational realities.
  
  
• Exceptional project management skills: able to oversee complex campaign portfolios, manage competing priorities, and guide teams through change.
  
  
• Excellent communication and stakeholder management skills; calm and solutions-oriented in moments of pressure or escalation.
  
  
• Experience with project management tools and dashboards (Monday.com strongly preferred); confident using data to inform decisions and conversations.
  
  
• Experience in artist stores powered by Shopify strongly preferred
  
  
• Commitment to teamwork and respect for every function is required; must be willing to set personal ego aside for the good of the team and delivering for our partners.