Product Manager, PLG

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Summer 2025 Report. Learn how to optimize your digital products and business at amplitude.com .

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

You’ll be joining our PLG & Growth Platform team as a Product Manager responsible for improving our self-serve customer journey from signup to purchase and long-term retention and expansion. You’ll play a critical role in building and executing strategies to accelerate adoption, retention, and monetization of our self-serve plans. At the same time, you will be working through opportunities on how we might scale our self-serve initiatives to our sales-led plans.

You’ll be part of a cross-functional team of growth professionals who own our self-serve Plus business. We expect this business to contribute to a significant % of our Net ARR next year, and we need your skills and passion to get us there.

As a PLG Product Manager, you will:

• Collaborate closely with our Design, Engineering, Product, and GTM teams to identify opportunities and ship features to improve our Self Serve monetization experiences across our platform.


• Manage the end-to-end development lifecycle for our bets, from drafting PRDs and prototypes and bug bashing to measuring outcomes against our hypotheses.


• Identify and apply best practices from across the industry to inform our roadmap and prioritize table stakes functionalities.


• Spend time with users and in the data (we use Amplitude, of course) to understand our users deeply, where they get stuck, where they find value, why they buy and why they churn from our Free and self-serve Plus plans.


• Triage customer questions related to their Amplitude product experience to understand our users’ friction points and improve upon them.


• Be the pricing & packaging and entitlement expert; define upgrade paths, reverse trials, usage gates, and PQL triggers.


• Design, execute, and analyze experiments to optimize key funnel metrics like our product adoption rate, engagement/retention rate and free-to-paid conversion, and connect outcomes to our business-level goals.

You'll be a great addition to the team if you:

Embrace the customer as part of the team. We believe you don’t build what the customer wants, but what the customer wants to become. To create that future, you first have to be an expert in the problem. You interact with customers directly - proxies don’t work - so you always gather first-hand feedback. If you don’t define the problem correctly, everything else is useless.

Empower everyone to be a leader. We believe teams closest to the problem are best suited to make the hard decisions quickly. We don’t institute stage gates for a reason - you are given autonomy to ensure we are always progressing forward. However, no individual alone is responsible for making every decision. To be a leader means regularly seeking out the opinions of others and giving everyone a stake in the outcome.

Inspire through storytelling. We believe it is our responsibility to motivate through memorable stories that build a deep understanding of our users' experience. You should tell stories to communicate strategy and inspire the outcomes we want to create for our customers. Building a product is about envisioning some future state, and stories can help people relate to where we are and where we are going.

Learn through frequent iteration. We believe that rapid iteration is the #1 indicator of success. You strive for a 10x vision, but you get there through 0.1 iterations. To continuously learn, you have to co-develop with customers. It may be faster to build behind closed doors, but by testing “skateboards” you can learn if you’re on the right path and gain the confidence needed to build a world-class experience.

At a minimum, you should have:

• 2-4 years of Growth product management, Growth marketing, or related experience, ideally in high growth, B2B SaaS environments


• A track record of executing growth initiatives and driving key growth metrics (activation, retention, monetization, churn)


• Experience in leveraging AI to empower your day-to-day workflows


• An analytical mindset and past experience in using data to inform decisions and measure success


• Excellent communication and collaboration skills – you’ll be collaborating daily with designers, engineers, growth marketers, and other product leaders


• Experience setting ambitious goals and delivering to them in a fast-changing environment, and learning + iterating quickly if the results aren’t as expected.


• A growth mindset: Always looking to test, iterate and learn and set the bar high for how we operate

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans


• Flexible time off, ​p​aid holidays, and more


• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more


• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support


• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)


• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude:

• We were recognized in the Newsweek Excellence Index 2024 .


• Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.


• We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.


• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.


• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.


• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.


• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.


• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $159,000 - $239,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $177,000 - $266,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $177,000 - $266,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $159,000 - $239,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $159,000 - $239,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

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