Social Media Specialist
Best Choice Products
Newport Beach, CA
Position: Social Media Specialist FSLA Status: Full-time/Exempt Location: Newport Beach, CA Travel: Up to 10% domestic travel Salary Range: $65,000-$85,000 USD annually About Us At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information. Scope of the Role The Social Media Specialist elevates Best Choice Products’ social media strategy through data-driven content development, campaign execution, and audience growth initiatives across TikTok, Instagram, Facebook, YouTube, and Pinterest. This role is responsible for developing and executing content strategies that drive engagement, brand storytelling, and commerce performance. Essential Functions & Key Responsibilities
- Lead the day-to-day management of brand social channels, ensuring all content ladders up to campaign goals, product priorities, and brand voice.
- Partner in the strategy development and execution of social content strategies that drive engagement, community growth, and conversion across TikTok, Instagram, Facebook, YouTube, and Pinterest.
- Experience working within TikTok Shop, Meta Commerce Manager, and YouTube Studio for posting, optimizing content, and ensuring product tagging accuracy.
- Oversee the social content calendar, ensuring optimal cadence, creative diversity, and timely posting across all platforms.
- Collaborate with the Creative and Influencer teams to concept content that aligns with product launches, promotions, and social trends.
- Produce, edit, publish short-form, long-form video content optimized for platform algorithms and engagement metrics.
- Partner with Social Commerce Specialist on Live Shopping Events hosted through our Brand pages.
- Partner with Creative team-members to test new content formats, storytelling approaches, and visual styles to maximize reach and performance.
- Implement content best practices across organic and paid social to enhance performance and efficiency.
- Partner with Creator and Influencer team members to integrate UGC and creator content to complement brand-led storytelling and social commerce efforts.
- Monitor comment sentiment, moderate conversations, and execute the brand’s escalation guidelines for sensitive or crisis-related topics.
- Lead community management efforts by setting tone, response guidelines, and engagement goals across all channels .
- Develop outbound engagement strategies to strengthen relationships with customers, creators, and key social communities.
- Monitor audience sentiment and proactively identify opportunities for real-time engagement and trend participation.
- Track and own KPIs including content output cadence, community engagement, organic reach, and audience growth, applicable conversions, etc.
- Analyze social performance data to identify growth opportunities and content optimizations.
- Build weekly and monthly social performance reports that highlight wins, insights, and next steps.
- Partner with Paid Media and E-commerce teams to connect organic social insights to conversion and sales metrics.
- Stay ahead of emerging platform updates, algorithm shifts, and content innovations to ensure brand competitiveness.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- 4+ years of experience in social media marketing, digital content strategy, or community management (consumer brand or CPG focused agency experience preferred).
- Proven experience managing brand social accounts and producing platform-native content.
- Strong understanding of social algorithms, content performance metrics, and community engagement strategies.
- Skilled in short-form video production and editing (native social platforms, CapCut, Adobe Premiere, Canva or similar)
- Experience with post scheduling and analytics tools (Bazaarvoice, Sprout Social, or equivalent)
- Experience utilizing social listening technology (CreatorIQ, Tribe, or similar) in partnership with Influencer & Creator team members to optimize EMV and share of voice + brand equity.
- Excellent writing, storytelling, and communication skills with the ability to balance creativity and strategy.
- Experience using social management and analytics tools (Sprout Social, Later, native insights, etc.).
- Highly organized, collaborative, and capable of managing multiple campaigns simultaneously.
- Proficient in Microsoft Office 365 suite, SharePoint, and OneDrive.
- Experience creating organic social content for CPG product catalogs and working in collaboration with influencer and creator marketing campaigns preferred.
- Familiarity with social optimization and content amplification strategies are preferred.
- Understanding of social commerce trends and shoppable content formats preferred.
- Data-driven mindset with experience using insights to refine creative strategy.
- Passion for emerging social trends, storytelling innovation, and community-first brand building.
- Flex Fridays: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
- Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
- Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
- Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3.5% company match.
- Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.
- Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
- Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
- Play Hard: Unwind with our on-site arcade games and ping pong to connect with colleagues.
- Stay Fit: Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
- Celebrate Together: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.
Posted 2026-01-27
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