Associate Manager, Strategic Promo Planning - Performance & Insights

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

The Associate Manager, Marketing Performance & Insights works alongside the Strategic Promo Planning (SPP) team by consolidating cross-platform performance reporting and translating promotional performance data into clear, actionable insights. This role helps ensure the team has consistent visibility into how campaigns and promotional investments are performing across Linear, Digital, Synergy, and Distribution platforms.

Working closely with the Senior Manager, Strategic Promo Planning and platform team leads, this role helps connect performance signals to day-to-day planning decisions by identifying trends, highlighting optimization opportunities, and maintaining standardized reporting across the promotional ecosystem.

The Associate Manager will also collaborate with internal Marketing, Research, and Strategy partners to ensure reporting aligns with broader measurement frameworks while helping the Strategic Promo Planning team quickly understand what is working, where performance is shifting, and where promotional adjustments may be needed.

Regular, on-site attendance at the workplace for a minimum of four (4) days per week is an essential function of the position. The selected candidate must be able to reliably meet this requirement.

A SNAPSHOT OF YOUR RESPONSIBILITIES
Performance Analysis & Insight Generation

• Analyze linear ratings, streaming performance, digital engagement, and promotional exposure metrics across platforms to identify meaningful performance trends
• Monitor campaign performance and proactively flag emerging risks, underperformance, or optimization opportunities
• Identify patterns across series launches, seasonality, platform behavior, and promotional exposure levels to help inform planning decisions
• Translate performance data into clear, actionable insights that support promotional prioritization and allocation discussions

Cross-Platform Reporting

• Own cross-platform performance reporting across Linear, Digital, Synergy, and Distribution promotional channels
• Maintain standardized performance scorecards and dashboards used by the Strategic Promo Planning team
• Develop recurring executive-ready reports that combine quantitative metrics with contextual insights
• Support quarterly performance recaps highlighting key learnings and optimization opportunities
• Track promotional support across partner platforms—including Hulu, MVPDs, and distribution/synergy partners—monitoring placements, promotional weight, and overall visibility trends

Measurement & Optimization Support

• Evaluate how promotional weight and timing strategies perform across titles and platforms, helping inform ongoing planning decisions within the Strategic Promo Planning team
• Support experimentation and test design (e.g., weight shifts, timing adjustments, platform prioritization, alignment with other teams and tactics)
• Contribute to AI-informed modeling and forecasting initiatives in collaboration with Strategy/Analytics and Research
• Support development of standardized KPIs and reporting cadences
• Identify opportunities to streamline reporting workflows, improve reporting efficiency, and accelerate speed-to-insight through improved tools or automation

WHAT YOU WILL NEED

• Bachelor’s degree in marketing, communications, analytics, business, or related field
• 3–5+ years in marketing analytics, media analytics, or performance reporting
• Experience working with multi-platform media data
• Familiarity with ratings, streaming metrics, and audience measurement methodologies
• Ability to synthesize quantitative metrics with qualitative context, actionable recommendations
• Ability to manage multiple projects in a fast-paced environment
• Exceptional attention to detail and accuracy, with the ability to manage complex datasets and ensure reporting integrity across platforms
• Strong analytical and data visualization skills (Excel, Tableau, Google Workspace, etc.)
• Strong communication skills and comfort presenting insights to cross-functional stakeholders