Marketing Analyst, Paid Media

The Marketing Analyst Paid Media is part of the NA Go-To-Market Media team supporting Client Marketing media team through the development and execution of media campaigns focused on driving Client partner business results. This position fills a key role on the NA Marketing Client Marketing GTM team helping to grow the overall Client marketing business as well as being a subject matter expert in media across the larger NA marketing org.

The Analyst must be able to thrive in a dynamic highly matrixed environment. He/she/they will be results-oriented flexible and have a can do positive attitude.  Additionally the Analyst must have a consistent track record in working collaboratively with internal team members and external agency partners.  The Analyst should be detail oriented and thoughtful when preparing materials for and communicating with clients of Visa. 

Specific Responsibilities:

• Manage paid media strategies for digital and non-digital client media programs (i.e. TV display social and SEM) along with agency partners and Visas media team.

• Support and work cross-functionally with Client Marketing leads agency partners and internal Visa teams during media plan development including prepping brief documents creative production analyzing media performance and executing necessary optimizations.

• Identify key opportunities to pitch media opportunities to clients including ways to integrate clients into Visas sponsorship partnerships like NFL Olympics FIFA World Cup and more.

• Active participation in ideation and development of media POVs test and learn opportunities development of team media trainings and custom innovative media executions for Visa clients.

• Manage status call meetings with agency partners vendors and platform partners.

• Strong management of media plan project timeline finance and budget tracker

• Interest in client facing role and effective presentation skills.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

*** Please note that Sponsorship will not be offered for this role including (No H1B OPT CTP F1) - USA work authorization will be required for this position.  This role will be based in San Francisco (hybrid) and relocation package will not be available  ***

Qualifications :

Basic Qualifications:

• 2 or more years of work experience with a Bachelors Degree or an Advanced Degree (e.g. Masters MBA JD MD or PhD)

Preferred Qualifications:

• 3 or more years of work experience with a Bachelors Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters MBA JD MD)
• Work experience with majority in marketing roles that involved both digital and non-digital media campaign management and execution 
• Strong written and oral communication skills
• Strong project management skills and experience coordinating cross functional end-to-end projects that include a high level of detail.
• Team player able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
• Experience running meetings with internal and external customers and users
• Positive relationship management skills and ability to influence decision makers both internally and externally
• Proficiency in Excel and PowerPoint
• SEM experience a plus
• Strong strategic thinker and problem solver focused on results who approaches any challenge with thoughtfulness drive and appropriate urgency
• Interest in researching analyzing trends and interpreting data to uncover insights
• Executive presence and ability to present and represent Visa both internally and
• with clients
• Collaborative and hands-on teammate who builds strong relationships internally and externally
• Uses good judgment and communicates up down and across effectively
• A passion for project management and attention to detail

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 109700.00 to 155100.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Full-time