Director, Catalog Digital Marketing Pop/Rock - Santa Monica, 90404

Director, Catalog Digital Marketing Pop/Rock - Santa Monica, 90404, United States of America

How We LEAD

The Director, Catalog Digital Marketing – Pop/Rock leads digital strategy, innovation, and audience development for Interscope’s iconic Pop/Rock catalog artists. This role oversees digital campaigns across anniversaries, reissues, deluxe packages, archival storytelling, and long-term legacy-building initiatives.

You’ll collaborate across marketing, creative, A&R research, commercial, and international teams to ensure all digital efforts strengthen artist legacy while expanding reach with both established and emerging fanbases. A global mindset is important, applied thoughtfully to ensure campaigns naturally resonate across key markets without overpowering the core domestic strategy.

How You’ll CREATE

Digital Strategy & Innovation

• Lead overall digital strategy and senior project management for Pop/Rock catalog artists.
• Audit catalog performance across platforms to identify strengths, weaknesses, opportunities, and threats that inform campaign planning.
• Build digital marketing plans that clearly outline campaign goals, core messaging, key tactics, and cross-platform execution.
• Drive innovation by exploring new technologies, formats, and digital behaviors that reinvigorate catalog discovery and engagement.

Content, Creative & World-Building

• Partner with Catalog and Core label teams such as Marketing, Creative, Visual, and A&R Research to build cohesive digital worlds aligned with each artist’s brand, history, and catalog era.
• Oversee the creation and optimization of digital assets including video content, archival storytelling, social visuals, evergreen features, and digital toolkits.
• Ensure content is platform-ready, culturally relevant, and consistent with broader creative direction.

Partnership Management & Platform Strategy

• Manage label relationships with key digital partners and accounts to secure meaningful platform support and impactful campaign moments.
• Oversee platform-specific strategies around catalog discovery, playlist visibility, UGC, content ID, channel health, and SEO/algorithmic optimization.
• Identify and evaluate new platforms, startups, and technologies to determine strategic opportunities for catalog growth.

CRM, Lifecycle Marketing & Fan Development

• Lead CRM, email, and SMS strategies across owned channels to deepen fan engagement and reactivate interest around catalog moments.
• Build lifecycle marketing pathways for both longtime fans and discovery-stage audiences.
• Collaborate with D2C teams to drive catalog revenue through merch, vinyl, box sets, and other catalog-driven product offerings.

Advertising, Media & Performance Marketing

• Provide senior leadership in digital advertising strategy, including paid social, search, video, and performance media planning.
• Manage internal and agency relationships to ensure media spend is aligned with campaign goals and optimized for growth.
• Review analytics to refine targeting, messaging, and ROI across campaigns.

Global Coordination (Light Touch)

• Work with international teams on digital strategies that support major global catalog moments.
• Share toolkits, creative assets, and insights to help regions adapt campaigns effectively.
• Consider global audience behavior when planning rollouts, content distribution, and fan engagement tactics.

Cross-Functional Leadership & Communication

• Serve as a point of contact for artist management, estates, internal partners, and external stakeholders.
• Ensure effective communication across all Catalog and Core digital sub-teams, fostering clarity, alignment, and collaboration.
• Manage digital marketing budgets and coordinate with cross-functional partners to allocate resources strategically.

Bring Your VIBE

Experience & Leadership

• 7–10+ years of digital marketing experience in the music industry, preferably with catalog or Pop/Rock-focused work.
• Proven success leading complex, multi-phase digital campaigns and managing multiple stakeholders.
• Strong communication, leadership, and organizational skills.

Digital Expertise

• Expertise in content strategies, social platforms, CRM, paid media, analytics, and audience development.
• Ability to evaluate new technologies and emerging digital spaces to uncover innovative opportunities.
• Strong ability to interpret data and apply insights to optimize campaigns.

Mindset & Approach

• Creative, proactive, detail-oriented, and adaptable.
• Comfortable working cross-functionally—including with global teams when relevant.
• Skilled at building positive relationships with artist teams, internal partners, and external collaborators.