Sr. Paid Media Manager

Sr. Paid Media Manager 16246

• Hourly pay: $75-$85/hr
• Worksite: Leading professional development and networking company (San Francisco, CA 94105, Mountain View, CA 94043, or New York City, NY 10118 - Hybrid, must be onsite 2+ days/week, days flexible)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 6 Month Assignment

A leading professional networking company seeks a Sr. Paid Media Manager. The successful candidate will help lead Paid Media efforts in North America and work cross-functionally across Brand, Social, and Consumer Marketing teams to create integrated, cross-channel strategies and develop media plans that drive our member engagement forward. The company offers a great work environment!

Sr. Paid Media Manag er Responsibilities:

• Be a Paid Media Subject Matter Expert for achieving B2C objectives across offline + online channels.
• Collaborate cross-functionally with Marketing teams to define goals and create integrated, full funnel paid brand campaigns and strategies for North America.
• Manage the day-to-day planning and execution of brand paid media across internal teams and agency partners.
• Develop platform and audience-first creative insights and best practices that inform campaign and creative development.
• Efficiently project manages multiple work streams; regularly communicates progress to stakeholders.

Sr. Paid Media Manager Qualifications:

• 6+ years of experience in Brand paid media, either in-house or in agency.
• 3+ years of experience working with both creative and media agencies.
• 3+ years of experience leading large-scale brand media campaigns.
• 3+ years of experience in coordinating workstreams with multiple teams and stakeholders.
• 3+ years of experience in cross-channel planning.
• Direct marketing experience with a track record of developing, executing and scaling high-impact, multi-channel go-to-market efforts is preferred.
• Ability to frame insights and communicate recommendations simply and effectively is preferred.
• Ability to drive influence in the creative development and research process through the lens of media and data is preferred.
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy, is preferred.
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results is preferred.
• Outstanding interpersonal, communication (oral and written), and presentation skills is preferred.
• Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience is a plus.

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