Market Development Specialist

Title: Market Development Specialist

Reports to : Growth Marketing Manager, with indirect report to Divisional Lead

Department: Marketing

Job Type: 12mo full-time contract

Experience: 3+ years in marketing, sales and/or direct veterinary hospital environment

Education: Marketing, Communications, or Veterinary Technician Diploma or equivalent experience in a veterinary clinic setting

Travel: up to 40% locally (in-clinic) and 10% nationally

Location: Ontario, primarily home-office based

The Position:

Do you love animals and the people who love them? Are you passionate about joining an organization with a clear and inspired purpose? Maybe you already work in a veterinary practice and are looking to expand your skillset? Make your love of pets into the career of a lifetime. NVA Canada is looking for Market Development Specialists to join our Canadian Support Centre team to provide a new level of support to our community of veterinary practices.

The Market Development Specialist will be a hands-on support for NVA Canada veterinary practices looking to increase pet parent acquisition, satisfaction and retention. Reporting to the NVA Canada marketing team and working directly with Operations and Hospital Leadership teams, they will develop clinic and pet owner marketing campaigns, advise hospitals on best marketing practices for their local communities, and lead the implementation of key marketing programs and activities, all with the pet parent in mind.

What You’ll Be Doing:

Drive growth by reaching more pet parents and optimizing retention

• Lead new pet parent acquisition initiatives through marketing channels (e.g. paid social media, organic social media, out-of-home advertising, community events, etc.)
• Champion increased, contemporary pet parent communication and engagement for optimal customer service and engagement of existing clients (e.g. online booking, reminders, SMS/email, lapsing patient reports, etc.)
• Lead the site-level implementation of national campaigns, and advocate for community outreach and activations
• Oversee tactical execution and lead/organize creative where appropriate (e.g. logos, advertisements, brochures, SEM, merchandizing, flyers, mailers, and other collateral, content calendars, social media, email, websites, etc.)
• Develop campaign analytics/measurement and reporting for effective follow-through and decision-making and manage budget, vendors and agency to coordinate logistics and deliverables for all projects

Build individual practice brands in their respective communities

• Work alongside hospital and operations teams to understand and help build and execute individualized clinic growth plans
• Create strategic, multi-channel marketing plans steeped in data and aligned to the overall needs and objectives of your assigned hospitals.
• Directly manage assigned hospital social properties, websites, and online reputation, including partnering to curate content, optimize paid and organic posts, and respond to online customer comments and concerns.

What You’ll Bring to NVA Canada:

• 3+ years in marketing, sales, or direct veterinary hospital experience. Marketing experience (social media, content creation graphic and/or organic) is beneficial.
• Strong project management, prioritization, organization, communication, and multitasking skills
• Experience or willingness to learn Meta Business Suite, Google Analytics, Canva, Asana, M365, client communication tools, ServiceNow, AllyDVM, Vetstoria, website management and clinic PIMS

You’ll Love This Role if You Have:

• Enthusiasm, positivity, flexibility, and creativity
• Solution oriented mindset
• A passion for pet parents and the veterinary industry, with ambition for strategic personal and career growth

• Ability to build trust and rapport quickly
• Ability to work independently, a self-starter with a “roll up your sleeves” methodical approach to daily work, and willingness to work occasional evening or weekend (with time provided in lieu)
  

NVA Canada is a community of Canadian veterinary hospitals and passionate professionals dedicated to serving the local needs of pets and pet parents in every province and one territory. Since the first hospital joined NVA in 1997, our founder emphasized the need to support local medical standards established by individual doctors and practices. We believe that when strategies are crafted specific to each hospital and community, high quality patient care and client services follow. This vision for local empowerment and servant leadership continues at NVA Canada. We partner with pet parents to give every pet their best life .