Document Cloud App Store Optimization (ASO) PMM Marketing Specialist

Job Description

Job Description

Document Cloud App Store Optimization (ASO) PMM Marketing Specialist
6+ Month W2 Contract
San Francisco, CA (hybrid)

Here's how you'll become a key player with this opportunity:

As the Document Cloud (DC) ASO Product Management Marketing Specialist on the Global Marketing team, you will execute global marketing programs for Acrobat Reader and Adobe Scan mobile apps on the App & Play Store. This includes collaborating with cross-functional teams to develop, deploy, and execute mobile updates across 23 languages/locales. You will drive marketing programs, partner with ASO agencies (Thesis, Snack Bar, Phiture), build roadmaps, and collaborate with campaign marketing teams to achieve business outcomes for DC Mobile. Responsibilities include managing global promotional events, featuring pitches, content creation, app store updates, status reporting, and campaign performance analysis.

Here’s how you’ll make an impact on the team:

• Global Promotional Campaign Management: Drive promotional campaigns (In-App Events, Promotional Content Events) for Adobe DC apps, maintain calendars, lead creative strategy development, and oversee copy/design execution.
• Featuring Pitch Decks: Develop pitch decks for Apple and Google to secure featuring opportunities and build strong relationships with partners.
• App Store Management: Manage product pages for DC apps across 23 languages/locales, identify key customer benefits, and guide creative teams in messaging and visuals.
• Content Creation and Localization: Act as the primary contact for ASO localization projects, collaborate with Adobe Localization teams, and ensure timely delivery.
• Performance Reporting: Contribute to quarterly and year-end business reviews for ASO performance.
• Support the development of creative strategies informed by market research, app features, and input from Adobe partners and ASO agencies.
• Maintain and execute Promotional Event and In-App Event Roadmap to enhance app store visibility.
• Craft compelling promotional content for Acrobat Reader and Adobe Scan features.
• Contribute to Quarterly and Annual Business Reviews.
• Oversee creative development with design, copywriting, and ASO agencies.

Here’s what you’ll need to be successful in this role:

• Bachelor's degree or equivalent experience.
• Minimum 5 years of program/project management experience, preferably with large enterprise web projects.
• 2+ years as a digital project/program manager in a mid to enterprise-size environment.
• Hands-on experience with Google Play Console, App Store Console, Agile, Asana, Slack, MS Office, and project management methodologies.
• Solid understanding of iOS, Android, and Web technologies, including web content management systems.
• Strong communication skills, detail-oriented, self-motivated, and a team player with a proven track record in delivering complex global projects.
• Innovative problem-solving approach, ability to manage multiple projects, and adapt to shifting priorities.
• Strong collaboration skills with technical and non-technical individuals across the organization.
• Experience in monthly/quarterly ASO update decks, RTB presentations, and ad hoc share-outs.
• Proven experience in project management or marketing in cross-functional environments.
• Strong copywriting skills with attention to detail.
• Ability to adapt to fast-paced, dynamic environments.
• Excellent communication, collaboration, and problem-solving skills.
• Self-motivated, detail-oriented, and team-focused with a positive attitude.
• Experience supporting planning and project management processes.
• Familiarity with defined processes and governance.

Pay Range:

$51.00 - $56.07/hour

Benefits That Matter to You:

• NextDeavor offers health, vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)

Ready to take the next step? Apply today and be part of a team that transforms businesses and fuels growth!

Apply with Pioneers here <--document-cloud-app-store-optimization-aso-pmm-marketing-specialist>!