Sales Representative - Crane Division

Coastline Equipment
Sacramento, CA

:

Coastline Equipment is a leading John Deere Construction and Forestry dealer with locations in Southern California, Nevada and Idaho. Coastline provides world-class equipment solutions from John Deere, Wirtgen and Topcon. At their 11 locations, Coastline delivers best-in-class equipment, parts, service and technology solutions for customers. Our team of experts is driven to meet the needs of our customers both where they are today and where they are going tomorrow.

The team at Coastline is looking to hire a Crane Rentals and Sales Representative for their Sacramento, CA branch and look to find an enthusiastic candidate to round out the team. The lines represented are: Tadano Cranes , Tadano Mantis Cranes, Manitex Boom Trucks, ShuttleLift Industrial Cranes, Broderson Industrial Cranes, Elliott Equipment Truck Mounted Aerial Platforms & Boom Trucks & SkyJack Telescoping Forklifts..

Key Responsibilities:

  • Sales Representation: Represent the company in machinery sales within a defined area.
  • Product Knowledge: Maintain up-to-date knowledge of equipment features, benefits, and financing options.
  • Market Monitoring: Monitor and report on competitive activities and market trends.
  • Customer Management: Maintain customer information and relationships in the assigned territory.
  • Sales Process Adherence: Follow a defined sales process.
  • Vehicle and Equipment Maintenance: Maintain company vehicles and equipment.
  • Used Equipment Evaluation: Evaluate used equipment for trading purposes
  • Event Participation: Assist in preparing and executing customer events.
  • Field Demonstrations: Conduct demonstrations of new equipment.
  • Training and Development: Attend sales training events and seminars.

Required Qualifications:

  • Education: High School Diploma.
  • Experience: 2+ years of equipment sales experience or territory-based selling.
  • Communication Skills: Proficient in oral and written communication.
  • Performance Under Pressure: Ability to meet multiple and competing deadlines.
  • Technical Skills: Ability to utilize IOS platform, Microsoft applications, and CRM systems.
  • Behavioral Traits: Highly motivated, self-starter, and willingness to help the Sales team.

Preferred Qualifications:

  • Industry Knowledge: Familiarity with John Deere equipment and competitors.
  • Bilingual: Spanish/English reading, writing, and speaking skills.

Physical Requirements:

  • Driving: Must be able to drive and travel in a vehicle. For the purposes of driving, must be able to pass a pre-employment drug screening.
  • Physical Conditions: Must be able to lift 25 pounds.

What We Offer:

  • Salary: $50,000 base per year plus commission (Approximately $120,000-$190,000, depending on target sales)
  • Health and Wellness Benefits: Comprehensive health, dental, and vision insurance.
  • Retirement Plans: 401(k) plans with company matching contributions.
  • Paid Time Off: Vacation, sick leave, and paid holidays.

Application Process:

  • To apply, please submit your resume and application detailing your relevant experience and why you're interested in this position. We look forward to hearing from you! To learn more and keep up with Coastline Equipment, visit our website,

Deadline: Applications will be reviewed on a rolling basis until the position is filled.

EEOC STATEMENT:

Coastline Equipment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and trainin g. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Posted 2026-04-30

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