Growth Product Manager

About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

In just 18 months, we’ve surpassed $10 million in ARR, serving over 1.5 million users across 10,000+ teams. Leading brands—including Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $23M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company , TechCrunch , Bloomberg TV , and our recognition as one of IVP Enterprise AI 55 in 2024 .

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

About This Role

We're seeking a Growth Product Manager to drive the next phase of our product-led growth strategy. This is a unique opportunity to sit at the intersection of product, data, and marketing to accelerate user acquisition, activation, and retention. You'll own the full experimentation lifecycle - from ideation to execution to scaling winning strategies. If you're equal parts analytical and creative, obsessed with metrics, and love moving fast, we want you on our team.

Responsibilities

• Growth Strategy: Develop and execute data-driven growth initiatives across the entire user funnel

• Experimentation Engine: Design, run, and analyze A/B tests and other experiments to optimize key metrics

• Funnel Optimization: Identify and eliminate friction points in the user journey to improve conversion rates

• Product-Led Growth: Work with engineering to implement growth-focused product features (e.g., referral systems, onboarding flows)

• Data Analysis: Dive deep into user behavior data to uncover insights and opportunities

• Cross-Functional Leadership: Partner with marketing, engineering, and design to align growth efforts

• Tooling & Automation: Build and optimize systems to scale growth efforts efficiently

Qualifications

• 3+ years in growth product management, growth marketing, or related roles at a SaaS or tech company

• Proven track record of driving measurable growth (e.g., improved conversion rates, reduced churn, increased revenue)

• Strong analytical skills with experience in SQL, A/B testing frameworks, and data visualization tools

• Technical understanding to collaborate effectively with engineers on implementation

• User-centric mindset with the ability to balance business goals with user needs

• Exceptional communication skills to align stakeholders and articulate growth strategies

• Startup mentality: scrappy, resourceful, and comfortable with ambiguity

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.