SKIMS Director, Performance Marketing

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

SKIMS is seeking a Director of Performance Marketing to lead the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a primary focus on scaling digital performance investment. This role will own budget allocation and channel strategy to maximize ROI, while building a rigorous testing and optimization framework to drive measurable growth.

Partnering closely with Creative, Merchandising, Site, and Data & Analytics teams, this leader will strengthen measurement and attribution practices, improve funnel efficiency, and deliver executive-ready insights and recommendations tied directly to business outcomes.

Key Responsibilities

• Own the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a primary focus on scaling digital performance investment.
• Lead budget allocation and investment strategy to maximize ROI.
• Partner with the Data and Analytics team to drive best-in-class measurement practices.
• Drive continuous channel optimization through deep platform expertise and rigorous experimentation framework.
• Partner cross-functionally with Creative, Merchandising, Site and external agencies to improve funnel efficiency, align messaging to product and brand priorities.
• Deliver executive-ready communication and forward-looking recommendations tied to business outcomes.

Skills, Knowledge and Expertise

• 7+ years of experience leading paid media strategy, planning, and buying at scale, with a proven track record of managing significant global budgets and driving measurable revenue and customer growth.
• 3+ years experience managing and developing a successful, high-performing team of both direct and indirect reports.
• Deep expertise across both digital and offline paid media channels, including most of the following: paid social, search, video, programmatic, affiliate, audio, TV, and OOH
• Fluency in both marketing metrics (ROAS, CAC, LTV) and measurement methodologies (MMM, MTA, incrementality testing) that inform investment allocation within the context overall company objectives.
• Collaborative leader with strong influencing skills across both internal cross-functional and external agency/platform partners.
• Strong communication and presentation skills to translate complex data into clear insights and recommendations for senior stakeholders.

Benefits, Culture and Perks

Benefits and Culture

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts

Perks (HQ Location)

• Free weekly catered lunch at HQ - M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages

Compensation: $155,000 - $175,000 / year