Manager Retail Development
Job Responsibilities:
- Contributes to building and driving U.S. retail strategies for Mattel-owned franchises across assigned retail accounts and all non-toy, licensed categories
- Develops brand pitches, including Entertainment pitches, and comfortably delivers presentations to retail accounts
- Leads retail marketing/media campaign coordination for respective accounts with media agency and internal partners
- Cultivates and fosters strong working relationships with external teams (e.g.; retail buyers, marketing managers, and key agencies/suppliers) to ensure execution of Mattel CP programs
- Collaborates with CP category leads, licensees, and Franchise team to troubleshoot licensee challenges in securing retail placement, including providing brand updates to licensees and outreach to buyers on licensees’ behalf
- Proactively disseminates retail updates and program opportunities to Franchise, CP and Licensees
- Drives collaboration with commercial sales business units to coordinate cross-category (CP and Toy) brand pitch presentations, including participation in Joint Business planning
- Upholds knowledge of respective retailers’ corporate and buying level strategies to identify business opportunities, including “white space” areas, and develop solutions using Mattel-owned franchises
- Builds Financial budget recommendation for respective accounts’ retail programs to drive sales growth and maximize return in investment, including tracking and reconciliation
- Studies and incorporates learnings of retail trends and consumer shopping habits to stay at the forefront of industry trends
- Travel required (approximately 10%)
Skills:
- Pitch ideas
- Delivering brand insights
- Licensing experience
- Cross-category merchandise
Education/Experience:
- Minimum of 5 years of experience in Retail Development, Franchise Development, Consumer Products, or at top U.S. retail accounts.
- Experience in developing cross-category merchandise entertainment programs and retail strategies at major accounts (e.g. Walmart, Target, Amazon) highly preferred.
- Excellent written and verbal communication skills, with the ability to effectively convey information to both internal stakeholders and external partners.
- Strong presentation and analytical skills.
- Strong organizational skills with strong attention to detail; capable of managing multiple projects and retail accounts simultaneously in a dynamic, fast-paced environment.
- Collaborative team player with exceptional interpersonal skills and the ability to build and maintain relationships across all levels of the organization, including senior leadership.
- Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
- Demonstrates a growth mindset by staying curious and continuously learning, embracing challenges, and improving self.
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