Brand Image Manager

Position Overview

Impact sales and productivity of regional Ralph Lauren Retail Stores and maintain the brand image through the implementation of consistent brand communication and Creative presentation. A self-motivated leader, responsible for managing the Ralph Lauren brand aesthetic and creating a memorable customer shopping experience through the execution and maintenance of rigs and interior/window displays.

Essential Duties & Responsibilities

• Manage the installation of all interior/window changeovers, including production of any interior sets, on-site prop handling prop placement and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including: repositioning mannequins, re-propping, re-merchandising, and sourcing alternative product for interior presentations.
• For each installation, manage the procurement and compilation of creative and aesthetic elements for windows, including: wallpaper, paint, rugs, fabrics, lighting and decorative prop elements.
• Research, identify and utilize multiple vendors and resources for props and decorative elements.
• Time management and organizational skill-set which enables managing and engaging the team ensuring all projects and tasks get completed as needed.
• nurturing the team as well as coaching and providing ongoing feedback.
• Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including the overall tidiness of each store.
• Strong time management and organizational skill-set which enables managing and engaging the team. Ensuring all project and tasks as needed.
• Plan and prep, in keeping with a rolling creative calendar, for the next installation or floor change.
• Responsible for identifying areas of opportunity and improvement within their role and responsibilities and coming up with viable solutions.
• Manage checkbooks and ensure that all installations stay on budget.
• Communicate on a regular basis with store line to ensure that Creative needs dovetail.
• Take responsibility for staying connected to the Corporate Office via the Team Site, including updates to the directives, showrooms, advertising, product deliveries and buys.
• Actively participate in the timely updating of the Team Site, including window and interior photo review uploads and regional calendars.
• Know and be aware of creative competition, learn from what you see outside of your immediate environment and report back to management on observations and insights.

Experience, Skills & Knowledge

• Visual presentation and rigging experience, preferably in a luxury retail environment or equivalent.

• Ability to manage and travel to multiple store locations.

• Impactful 360 Communication

• Cross functional partnership and teamwork

• Brand Passion and Consumer focused

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Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.