Digital Research Analyst

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

TMZ is seeking an intellectually curious, detail-oriented Digital Analyst to join our Digital Research & Analytics team. In this role you’ll support data-driven decisions through reporting, analysis, and insights across all TMZ-owned touchpoints. You’ll influence audience growth, content performance, and monetization strategies in a fast-paced environment with frequently changing priorities. This position will report to the Senior Manager of Digital Analytics.

Responsibilities:

• Track and analyze performance across digital platforms: website, mobile app, social media, YouTube, podcasts, newsletters, etc.
• Ensure data accuracy and consistency across reporting tools and systems
• Compile daily, weekly, monthly, and ad hoc reports to educate and inform staff across a variety of functional areas from sales and marketing to product and audience development
• Design dashboards to uncover actionable insights that tell a story about audience, traffic, content consumption, and engagement
• Support weekly monitoring of publisher e-commerce performance and promotional marketing campaigns to monitor trends and identify opportunities for optimization
• Collaborate closely with Product Development, SEO, and audience development teams
• Serve as an important resource for senior leadership, the editorial department, and other key stakeholders in a highly visible and valuable role

Requirements:

• Bachelor’s degree in STEM field or Social Science, preferred
• 2 - 3 years’ experience in digital or marketing analytics, ideally in media/publishing or other content-focused business
• Experience using common digital analytics services like Adobe Analytics, GA4 (Google Analytics), or Chartbeat

• Intermediate-level experience with Microsoft Excel and Google Sheets
• Understanding of graphic design and visual communication principles
• Knowledge of syndicated research tools like ComScore, Nielsen, SimilarWeb, Emarketer
• Strong attention to detail, excellent organizational and communication skills
• Experience using common digital analytics implementation and QA tools such as, Omnibug, and Adobe Experience Cloud Debugger is a plus
• Familiarity with data visualization tools like Tableau or Looker is a plus
• Familiarity with data warehouses (Snowflake, Redshift) a plus

TMZ is an equal opportunity employer