Product Manager

ABOUT THE COMPANY

OverCast Digital is a leading triple-certified TikTok Shop Partner based in Los Angeles. We specialize in providing comprehensive solutions for rising social commerce channels, including Strategy, Affiliate Management, and Live Shopping. Our dedicated team works tirelessly to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.

JOB DESCRIPTION

We are looking for a driven Product Manager to join our growing team, in our Irvine office , and help shape the innovative products powering our social commerce and eCommerce operations. In this role, you will partner closely with Engineering, Design, Operations, and Client teams to define product strategy, translate requirements into actionable work, and oversee feature development from concept to launch.

You will leverage data insights, user behavior, and industry trends to inform decision-making and ensure our products deliver exceptional value to creators, brands, and our internal teams.

Key Responsibilities:

• Lead the full product lifecycle including discovery, requirements gathering, roadmap planning, development, testing, launch, and iteration.


• Collect and synthesize data across eCommerce performance metrics, user behavior, campaign results, and sales trends to guide product decisions.


• Analyze product and feature performance relative to industry benchmarks to identify opportunities for optimization and growth.


• Conduct A/B testing and experimentation to validate hypotheses and determine the most effective product experiences.


• Translate business, functional, and technical requirements into clear product specifications and user stories.


• Identify data patterns, trends, and insights across multiple sources to shape product strategy and prioritization.


• Collaborate with Engineering and cross-functional teams to define scope, assess business impact, and foresee potential risks.


• Maintain and refine product roadmaps and release plans, adjusting as needed based on evolving needs and requirements.


• Monitor project risks and dependencies, proactively working with teams to identify solutions and resolve blockers.


• Prepare documentation, reports, and presentations to communicate product updates, insights, and recommendations to leadership, clients, and internal stakeholders.


• Support go-to-market planning and ensure successful rollout and adoption of new product features.

Requirements:

Location: Based in Orange County, CA

Education: Bachelor’s degree in Business, Computer Science, Product Management, Analytics, or a related field.

Required Experience:

• Experience with eCommerce platforms such as TikTok Shop, Shopify, or Adobe Commerce (Magento).


• 1–2 years of product management, business analysis, or related experience, ideally within eCommerce, SaaS, or digital platforms.


• Strong analytical skills with the ability to interpret data and translate insights into product decisions.


• Familiarity with product development workflows, roadmapping, sprint planning, and backlog management.


• Clear communication skills with the ability to collaborate effectively with technical and non-technical teams.


• Foundational understanding of APIs, data flows, and platform integrations.

Preferred Qualifications (Nice to Have)

• Exposure to analytics tools (GA4, Mixpanel, Looker, Amplitude) and A/B testing frameworks.


• Understanding of cloud-based technologies (AWS preferred) and API-driven architectures.


• Experience working directly with engineering teams to deliver technical products.


• Background in social commerce, marketplace platforms, or influencer/affiliate ecosystems.