Principal GTM for SMB, Amazon Key
- Develop the go-to-market strategy, business models, and distribution plans to serve SMBs;
- Run customer researches, expert interviews and competitors’ analysis to understand pain points and gaps;
- Work with product and engineers to define the product roadmap for business customers;
- Develop bottom-up operating plans, pricing strategy, and demand forecasts;
- Develop dashboards and weekly mechanisms to review metrics and KPIs;
- Once operational, meet business goals, and deliver a fantastic customer experience;
- Prepare detailed business cases for justification of new opportunities;
- Create buy-in for the product vision both internally and with key external stakeholders;
- Partner with legal, tax and regulatory to engage in business partnerships and local regulatory efforts;
- Launch products to market by working with marketing, public relations, and finance teams;
- Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.
- Bachelor's Degree;
- 8+ years of experience in product or program management, product marketing or go to market function;
- Experience in managing complex projects with cross-functional stakeholders; from strategy definition to roadmap execution;
- Demonstrated ability to turn customer needs and pain points into innovative products;
- Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives;
- Strong analytical and quantitative skills with the ability to use metrics to back up assumptions and recommendations and to drive actions;
- Proven ability to work comfortably and effectively in an ambiguous environment without close supervision;
- Customer obsessed mindset;
- Owner mentality and a willingness to roll up your sleeves, dive deep and get the job done;
- Fast learner, with analytical mindset and a natural curiosity to measure, test, learn and iterate in order to get the best results possible;
- Verbal and written proficiency in English.
- MBA or Master's degree;
- Experience with SMB (Small Medium Business) customers;
- Experience designing go to market strategies and distribution models;
- Experience working directly with Engineers on product enhancements;
- Experience in project management methodologies, business analysis, or process improvement;
- Experience with security/surveillance industry, market regulations.
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